bmm martins

At All Comunicação, I grew a major client portfolio from 5 to 11 accounts by leading six successful pitches, from research and strategic development through client presentation. I work across public sector, wine and Big Four consulting accounts.

I develop brand roles, key messages and creative briefs, translating complex topics into human-centered narratives. My audience-led social strategies contributed to engagement and reach increases of up to 70% over 6–12 months.

At All Comunicação, I led a 13-person digital team across social media, analytics, video and design, with responsibility for recruitment, performance management, training and resourcing. I also led a company-wide AI transformation programme for 25 staff, implementing tools that reduced a recurring research task from about 60 minutes to 10, with human verification.

Before moving into brand communication, I worked as a journalist at TSF Rádio Notícias, developing stories on politics, business and culture for radio, social media and podcasts. I’m now looking to bring my experience in brand strategy, creative leadership and audience-focused storytelling to an international environment.