Muskan Dua

I’m a Brand Strategy & Marketing consultant focused on turning macro-trends and consumer insights into clear positioning, compelling campaigns, and measurable growth. I build strategy end-to-end—from creative direction and collection positioning to commercial execution and go-to-market planning.

Most recently, I spearheaded 360° brand development for an emerging fashion label, delivering a 5% Add-to-Cart conversion rate within 15 days of launch. I translate macro-trends into cohesive visual campaigns through mood-boarding, color curation, and styling, while analyzing market data to anticipate shifts in buyer behavior.

I also support growth-focused strategy work, conducting top-down (macro–meso–micro) analyses across 10 markets and delivering actionable recommendations when growth decelerates. In parallel, I built AI-powered systems for social content and inventory forecasting to reduce manual overhead and accelerate execution—while driving European retail expansion through partner outreach.

Earlier roles strengthened my execution foundation across marketing and communications: I led trend forecasting and launch support that contributed to 15% sales growth, optimized an e-commerce funnel with SEO/SMM/email to drive 7% online sales growth and 40% website traffic, and ran influencer gifting that increased UGC and engagement by 25%. I’ve also coordinated press relations for 15+ luxury clients and supported client acquisition through data-driven insights and campaign post-analysis.