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Stephanie Mejia

@stephaniemejia

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Senior brand manager with expertise in integrated marketing strategies.

United States

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What I'm looking for

I seek a collaborative environment that fosters creativity and innovation.

With over a decade of experience in brand management and marketing communications, I have successfully led multi-channel campaigns for renowned brands like Heineken and AT&T. My strategic approach combines creativity with data-driven insights, allowing me to craft compelling narratives that resonate with diverse audiences.

During my tenure at Heineken USA, I spearheaded the Tecate ALTA Sinfonica brand campaign, merging Latin music with classical genres, which not only elevated brand perception but also garnered significant industry recognition, including a 2024 Clio Music Bronze Award. My ability to manage cross-functional teams and execute comprehensive marketing strategies has consistently resulted in exceeding performance benchmarks and driving substantial consumer engagement.

As I embark on a new chapter in my career, I am eager to leverage my skills in a dynamic environment that values innovation and collaboration. I am passionate about creating impactful marketing strategies that not only enhance brand visibility but also foster meaningful connections with consumers.

Experience

Work history, roles, and key accomplishments

Senior Brand Manager

Heineken USA

Jun 2022 - Nov 2023 (1 year 5 months)

Led organic and paid social content strategy, influencer strategy, and website implementation for Tecate® and Dos Equis®. Managed multi-channel brand campaigns, achieving significant media impressions and awards for experiential marketing.

Brand Strategy Media Planning Campaign Management Social Media Strategy Analytics Influencer Marketing PR Strategy

Senior Marketing Communications Manager

AT&T

Oct 2018 - May 2022 (3 years 7 months)

Managed national advertising and communications strategy for AT&T, developing marketing assets that significantly surpassed performance benchmarks. Led reactive earned media strategies to enhance cultural relevance.

Advertising Strategy Digital Marketing Social Media Campaign Execution Brand Management Performance Analytics Communications Strategy Stakeholder Management

Media & Digital Brand Manager

Anheuser-Busch InBev

Jul 2017 - Oct 2018 (1 year 3 months)

Defined brand positioning and led media and creative strategies for the 2018 FIFA World Cup™ campaign. Achieved significant brand awareness lift and engaged audiences through innovative marketing tactics.

Positioning Media Strategy Campaign Management Digital Marketing

Communications Planning Supervisor

Dentsu

Feb 2013 - Jun 2017 (4 years 4 months)

Leveraged industry tools to build audience segments and optimize media campaigns. Managed client-facing projects and developed performance reports to guide campaign effectiveness.

Communications Planning Media Strategy Segmentation Campaign Optimization Project Management Reporting Stakeholder Engagement Digital Media

Education

Degrees, certifications, and relevant coursework

The University of Texas at Austin

Bachelor of Arts, Psychology

2008 - 2012

Studied Psychology, focusing on understanding human behavior and mental processes. Developed skills in research, analysis, and communication, preparing for a career in brand management and marketing.

The University of Texas at Austin

Bachelor of Science, Public Relations

2008 - 2012

Pursued a degree in Public Relations, gaining expertise in media relations, strategic communication, and brand management. Engaged in various projects that enhanced practical skills in the field.