Morganna Nickoff

Led brand campaign strategy and execution with a budget of $1M-$2.5M, achieving over 200M brand impressions and a significant lift in traffic. Developed corporate branding initiatives that increased audience reach by 46% and won employer awards.

Managed marketing strategies for a global agency with a $1M budget, launching a brand refresh that improved customer positioning and awareness by 50%. Developed go-to-market plans and built a high-performance marketing team.

Pivoted marketing strategies during COVID-19, launching new digital products and generating leads worth over $200,000. Led branding initiatives that achieved 1 billion impressions and developed the first B2B marketing team in the Americas.

Directed global marketing communications for commercial jet engines, managing a $7 million budget. Launched a successful brand campaign at the Farnborough Air Show and developed a comprehensive digital strategy.

Created the international marketing plan and brand strategy for a tech startup, leading to a 10% revenue increase and significant PR coverage. Built go-to-market plans for new market launches in Asia.

Worked in sustainable travel, optimizing email marketing and social media campaigns, resulting in a 50% increase in online visits and a 100% increase in leads.

Introduced marketing analytics and digital strategies, generating significant engagement for the 787 Dreamliner launch. Managed a global social media promotion that resulted in a 500% increase in online engagement.

Completed a Bachelor of Arts in Marketing and International Business, along with a Bachelor of Arts in Spanish Language, focusing on the integration of marketing strategies in a global context and enhancing language skills for effective communication.