Davin Acuram

Rebuilt the entire growth operation from top-of-funnel to conversion, installed team systems, and restored accountability across a 15-person distributed team managing $100k monthly ad spend. Reduced CAC from $120 to $35 within 30 days and cut cost per customer by 71%.

Designed and executed a full digital campaign, owning message strategy, creative direction, audience targeting, and grassroots outreach across Facebook and search. Built a real-time warroom reporting cadence that guided daily positioning and resource allocation.

Owned company-wide marketing across paid media, email, and web, leading in-house team and external agencies with full budget ownership and direct revenue accountability. Built a performance management system connecting campaign activity to revenue.

Built the company website and full analytics stack from scratch, owning SEO, PPC, and CRO execution with direct accountability for traffic quality and lead volume. Ran continuous CRO tests that improved conversion rates across key landing pages.

Delivered SEO, paid media, CRO, and growth strategy for SMB clients across ecommerce, services, and B2B, managing full campaign execution, reporting, and client strategy independently. Served as a whitelabel growth partner for multiple marketing agencies.

Led seven consumer lending desks across Visayas and Mindanao, building a lending portfolio from zero to over PHP 500 million and growing the region to rank as the most profitable across the bank's national network.

Drove business development and portfolio growth for consumer lending products, running targeted acquisition campaigns and managing loan portfolio performance and risk across the book.

Activities and societies: President, Supreme Student Council; President, University Debate Institute; Leadership Awardee

Bachelor of Arts in Political Science from the University of Mindanao, completed from 2003 to 2007.