Open to opportunities

Matteo Gancayco

@matteogancayco

Message

Digital Growth | Consumer Marketing | Enterprise Sales

Philippines

Message

What I'm looking for

I seek a leadership role where I can drive measurable digital and commercial growth, build scalable systems and teams, and own full‑funnel acquisition to retention strategies.

- Cross-functional business leader experienced in aligning marketing, product, operations, and finance around shared growth objectives.

- Deep capability in marketing strategy, digital acquisition, media planning, lifecycle/CRM, and full-funnel growth execution.

- Enterprise-level partnerships and sales strategist skilled in managing high-value accounts and driving long-term commercial outcomes.

- Proven track record of scaling revenue engines, optimizing performance systems, and leading high-impact teams in fast-moving environments.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital

Current

Pickup Coffee

Mar 2025 - Present (9 months)

- Scaled app revenue 3x in 12 months, transforming the app from a minor revenue stream to a core driver of business growth.
- Grew Monthly Transacting Users 6× to significantly expanding the digital customer base nationwide.
- Increased app contribution to total company revenue 3x, driven by acquisition, retention, ARPU efforts
- Designed and launched a tiered loyalty program to boost ARPU.

CRM Loyalty Programs Acquisition Monetization Data & Analytics Lifecycle Marketing

Marketing Head

Pickup Coffee

Mar 2024 - Mar 2025 (1 year)

- Spearheaded Marketing Campaigns that consistently delivered double-digit same store sales growth
- Implemented structural and systemic changes to improve team KPI achievement (annual budget allocation principles, org structure, product development process, performance management system)
- Partnered with Ops, Finance, Supply Chain and other divisions to align KPIs and priorities across the org.

Marketing Strategy Campaign Management Performance Management Product Development Growth Marketing KPI Tracking

Senior Account Manager

Google Philippines

Jan 2021 - Dec 2024 (3 years 11 months)

- Managed a USD 20M+ annual revenue portfolio, covering the Philippines’ top Tech, Travel, and CPG enterprises
- Achieved double-digit YoY growth across Performance Marketing products through consultative selling, cross-channel strategy, and identifying expansion opportunities
- Delivered >25% YoY revenue lift on Paid Search for a top CPG client by optimizing budgets and strengthening execution

Client Management Strategic Sales Digital Advertising Account Growth Revenue Forecasting SEA Market Strategy

Brand Manager

Jollibee Philippines

Oct 2020 - Aug 2021 (10 months)

Led end-to-end marketing and product launches, including Crisscut Fries and Creamy Caramel Floats, driving 26% and 105% category contributions respectively and owning topline metrics for complementary products.

Brand Management Product Launch Go To Market Campaign Development Consumer Insights

Global Brand Development Manager

Jollibee

Jun 2019 - Oct 2020 (1 year 4 months)

Drove formation and finalization of global marketing strategy and led global roll-outs across the Philippines, APAC, and North America.

Global Marketing Brand Strategy Stakeholder Management

Regional Marketing Manager

Jollibee

Sep 2018 - Jun 2019 (9 months)

Led regional marketing and turnaround plans that reversed a 20% YoY decline in UAE to 5–10% growth and managed market entry initiatives for the UK, Italy, Macau, Malaysia, and Guam.

Regional Marketing

Education

Degrees, certifications, and relevant coursework

Ateneo de Manila University

Bachelor of Science, Management Engineering

2011 - 2015

Grade: 3.45 GPA (Honorable Mention)

Activities and societies: Member of UAAP Men’s Swim Team; exchange semester at ESDES School of Management, Lyon (Fall 2013).

Completed a Bachelor of Science in Management Engineering with international exchange at ESDES School of Management in Lyon and graduated with honorable mention.