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Maria Lenzy Lala

@lenzylala

Growth systems strategist at Crescendo Collective and Highnote, improving healthcare brands’ AI search readiness and growth measurement.

Philippines

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At Crescendo Collective, I lead enterprise SEO and Generative Engine Optimization initiatives for healthcare brands across Australia, New Zealand, and Asia-Pacific. I designed GEO scoring methodologies and built Looker Studio dashboards while addressing analytics and measurement challenges.

At Highnote, I redesigned lead lifecycle and growth systems connecting CRM, attribution, reporting, and automation. I also led CRM migration initiatives and built executive dashboards integrating GA4, HubSpot, Stripe, and Looker Studio.

Experience

Work history, roles, and key accomplishments

Current

SEO & GEO Lead Strategist

Current

Crescendo Collective

Aug 2024 - Present (2 years 2 months)

Lead enterprise SEO and Generative Engine Optimization (GEO) initiatives for global healthcare brands across Australia, New Zealand, and Asia-Pacific. Designed GEO scoring methodologies, execution frameworks, and governance processes supporting AI search readiness.

SEO GEO Looker Google Tag Manager Analytics Strategy Governance Proposals Multi Region Campaigns

Current

Growth Revenue Lead (Contract)

Current

Highnote

Jun 2024 - Present (2 years 4 months)

Redesigned the company's lead lifecycle and growth systems, connecting CRM, lifecycle marketing, attribution, reporting, and automation. Led CRM migration initiatives that reduced software costs while improving operational capabilities.

CRM Lifecycle Marketing Attribution Reporting Automation GA4 HubSpot Stripe Looker Executive Dashboards

Digital Marketing Strategist

PayMongo

Feb 2022 - May 2024 (2 years 3 months)

Built attribution, lead tracking, and marketing measurement systems to connect acquisition activity with business outcomes. Restructured paid acquisition and budget allocation, reducing ad spend by 35% while improving lead qualification by 15%.

Attribution Lead Tracking Marketing Measurement Paid Acquisition Budget allocation SEO Keyword Ranking Organic Traffic Growth Cross Functional Collaboration

Growth Marketing Manager

Poplar Homes

Mar 2019 - Aug 2021 (2 years 5 months)

Created and executed growth strategies that significantly increased inbound sales revenue through organic acquisition and targeted performance campaigns. Managed and mentored a 12-member marketing team, overseeing branding, advertising, content, and digital initiatives.

Growth Strategy Organic Acquisition Performance Marketing Team Management B2B Marketing B2C Marketing Market Research Competitive Analysis Budget allocation

Growth Team Lead

Poplar Homes

Mar 2018 - Mar 2019 (1 year)

Designed and launched integrated digital marketing campaigns across paid and organic channels, managing messaging, creative assets, and distribution. Collaborated with Product and Engineering teams to implement website and web application tracking infrastructure for performance measurement.

Digital Marketing Campaign Management Paid Media Organic Channels Tracking Infrastructure A B Testing Data Analysis Automation Tools

Digital Marketing Specialist

Poplar Homes (formerly Onerent)

Jul 2017 - Mar 2018 (8 months)

Conducted SEO, Google Ads, and content marketing audits to identify optimization opportunities and improve campaign performance. Managed the full content and website migration to WordPress, enhancing site usability and search performance.

SEO Google Ads Content Marketing WordPress Website Migration Content Architecture Facebook Ads Event Tracking Conversion Tracking Web Analytics

Online Marketing Specialist

Zeald

Aug 2015 - Jun 2017 (1 year 10 months)

Developed SEO and paid advertising strategies for ANZ clients. Created SOPs for SEO and paid advertising execution and audited SEO performance and Google Ads campaigns.

SEO Paid Advertising SOPs Google Ads Conversion Tracking Google Tag Manager Looker