Jess Duro

I lead growth and performance marketing for five US-based accounts across martech SaaS, DTC e-commerce, luxury real estate, insurance, and home services. I own paid acquisition, funnel design, conversion strategy, marketing operations, attribution, and async reporting across US time zones.

At StoreHub, I reduced customer acquisition cost by 40%, increased MQLs by 71% and SQLs by 42%, and tripled lead-to-win conversion. I also drove six consecutive months of sales growth, averaging 122% to target across deals won and software revenue.

Previously at Wavemaker, I led media and performance strategy for Colgate-Palmolive, AXA Insurance, Warner Bros., and SMDC, managing monthly budgets above USD 90K at a 4:1 return on ad spend. At Kook Advertising, I scaled the client portfolio from two to seven accounts and delivered over USD 54K in profit through performance-led campaigns.

I bring 15+ years of marketing experience across SaaS, retail, telecommunications, and agencies, including brand, channel, product, and B2B growth work at Kohler Asia Pacific and PLDT. I also teach E-Commerce and the Entrepreneurial Mindset at the University of the City of Manila.