Looking for a job

Stephanie LeBlanc

@stephanieleblanc

Chief Content Officer at Precision Nutrition who lifted newsletter CTR 213% and lead-to-sale conversion 66% with an omnichannel refresh.

United States

Message

What I'm looking for

I'm targeting full-time CCO, CBO, and SVP Brand & Creative roles.

At Precision Nutrition, I turned a stalled content function into a growth engine. I authored and executed a 12-month omnichannel strategy, lifting newsletter CTR 213% and lead-to-sale conversion 66%.

At AARMY, I built the brand’s first repeatable content strategy and production system. It helped grow Instagram’s net audience 1,093% in year one and the co-founder’s Instagram and TikTok channels from 70K to 2.7M+.

At lululemon | MIRROR, I co-launched lululemon’s foundational TikTok strategy and built its first influencer partnership infrastructure. The work drove a 57% Q1 product sales lift, and I produced the brand’s top-performing social creative at the time.

In my ongoing advisory practice, I help consumer brands and founders shape brand strategy, creative operations, and go-to-market systems. Recent work includes developing DKNY’s Fall 2024 social-first strategy and bringing Juno Destinations’ brand identity and launch systems to market.

Experience

Work history, roles, and key accomplishments

Current

Fractional Brand & Content Executive

Current

Advisory Practice

Jan 2015 - Present (11 years 9 months)

Selective advisory engagements for consumer brands and founders, including building and pitching social-first strategies and leading on-set production.

Brand Strategy Content Strategy Social Media Production Creative Direction

Chief Content Officer

Precision Nutrition

Jul 2024 - Jun 2025 (11 months)

Owned creative vision and content strategy, lifting newsletter CTR 213% and lead-to-sale conversion 66%. Led a Director-level team and rebuilt brand guidelines and content frameworks.

Content Strategy Omni Channel Marketing Lead Generation Team Leadership Figma TestFlight AI Coaching Brand Guidelines

Head of Brand & Content Strategy

AARMY

May 2022 - Jun 2024 (2 years 1 month)

Built the first content strategy and production system, generating 1,093% net Instagram audience growth and scaling publishing output 247%.

Content Strategy Brand Strategy Social Media Growth Production UX Redesign Influencer Partnerships

Content Production Specialist

lululemon | MIRROR (lululemon Studio)

Jun 2019 - Apr 2022 (2 years 10 months)

Owned omnichannel content and brand strategy during MIRROR's transition, co-launching TikTok strategy and influencer partnerships, driving a 57% Q1 sales lift.

Content Strategy TikTok Influencer Marketing Social Media Production Brand Strategy