At F45 Training, FS8, and VAURA Pilates, I lead global media and production strategy across three fitness brands and oversee a $2.4M annual budget. I increased production output by 53% in nine months by building the processes, agency infrastructure, and operational systems to scale content across global markets.
I led global campaign development for the F45 Training x Reebok partnership, overseeing creative strategy and integrated video and still assets through production and market delivery. I also delivered a four-day athlete campaign for $75K through strategic resource allocation, vendor negotiation, and production planning.
Previously, at Skyspex Productions, I oversaw a $1.2M annual Dell Technologies retainer and directed delivery of 250+ marketing and communications assets annually. At Beachbody Fitness, I directed content strategy across seven product lines and helped reduce post-production costs by 56%.
