Allison Armour

Building an AI-powered platform for small business brands to refine and maintain brand voice. Developed brand positioning, messaging, UX, and AI-assisted content workflows, leading the project from concept through product development and marketing strategy.

Managed integrated marketing campaigns for credit card and rewards acquisition, retention, and engagement, including the redesign and rollout of the Encore Rewards Program. Partnered with executive leadership and cross-functional teams to deliver scalable campaigns and optimize performance.

Designed and managed omnichannel marketing programs across Email, SMS, Web, and Mobile App, increasing email open rates by 43% and premium membership sales by 18%. Built dynamic campaigns using personalized content and behavioral segmentation, and led executive analytics dashboards.

Executed large-scale events and brand activations by coordinating with directors, vendors, and team members, ensuring seamless on-site production.

Managed social content, virtual events, and workshops, including technical production and speaker coordination, resulting in a 45% increase in social media engagement.

Executed 10+ weekly digital campaigns for Sephora US and Canada, including audience segmentation, dynamic content, personalization, creative QA, deployment, and automation. Partnered with CRM, merchandising, analytics, and creative teams to optimize messaging and performance.

Built and maintained daily and lifecycle workflows including welcome, browse abandon, post-purchase, and win-back, driving $1M+ in attributed revenue and increasing click-through rates by 30%. Managed audience targeting, content personalization, performance analysis, HTML production, QA, and deployment.

Bachelor of Arts in Digital Communication and Media Studies with a minor in Journalism.