At Lunya, I co-lead campaign and product launch strategy, turning product drops into seasonal narratives across marketing channels. I own email, SMS, and affiliate channels serving 460K+ subscribers, contributing to 39% of total business revenue.
I also led the Lunya Muse brand positioning initiative, working across teams to define the brand’s ideal customer and how Lunya should show up across touchpoints. Before Lunya, I developed content strategy and brand storytelling for Arctic Ice Project and small business clients, including short-form video, social content, and product photography.

