Looking for a job

Billy Rood

@billyrood

Message

I build brand stories and high-performing content across digital channels.

United States

Message

What I'm looking for

I'm looking to lead brand storytelling and high-impact content from strategy through production, using social, video, photography, digital marketing and AI-enabled creative workflows.

I've led end-to-end social content for Gaia.com since 2022, shaping strategy, concepts, production and delivery across YouTube, Instagram, Facebook and TikTok. My work helped grow weekly impressions from approximately 2 million to more than 14 million and reach to more than 12 million.

I founded Fifty8Magazine.com, an independent media and creative platform exploring transformation, neuroscience, spirituality, health, wealth and relationships. I direct brand positioning, digital experiences, multimedia storytelling and creative consulting across business, career and personal-development goals.

Across commercial photography, film and creative direction, I've created campaigns for Nike, Amazon, Saks Fifth Avenue, Burberry, Macy's, Oscar de la Renta and more. I combine strategy with hands-on production across social, video, photography, web, email and AI-enabled workflows.

Experience

Work history, roles, and key accomplishments

Current

Social Media Content Creator

Current

Gaia.com

Jan 2022 - Present (4 years 8 months)

Own end-to-end social content across YouTube, Instagram, Facebook, and TikTok, from strategy and ideation through production and delivery. Helped increase weekly impressions from ~2M to 14M+ and reach to 12M+ while developing original concepts and AI-assisted creative executions.

Social Media Strategy Content Creation YouTube Instagram Facebook TikTok Video Production Marketing Campaigns

Current

Freelance Fashion Photographer & Content Creator

Current

FORD Artists

Jan 2020 - Present (6 years 8 months)

Create commercial photography, film and branded content across fashion, luxury, beauty, e-commerce, lifestyle, social media and New York Fashion Week. Selected clients include Nike, Amazon, Saks Fifth Avenue, Burberry, Macy's, Sergio Rossi, Maria Tash, Florsheim, Oscar de la Renta and Models.com.

Commercial Photography Filmmaking Branded Content Fashion Luxury Beauty Social Media New York Fashion Week

Current

Founder / Creative Director

Current

FIFTY8MAGAZINE.COM

Jan 2016 - Present (10 years 8 months)

Founded and lead an independent media and creative platform focused on transformation, neuroscience, spirituality, health, wealth and relationships. Direct brand positioning, creative strategy, content development, digital experiences and multimedia storytelling.

Brand Positioning Creative Strategy Content Development Digital Experience

Freelance Fashion Photographer & Content Creator

Wilhelmina Creative

Jan 2012 - Dec 2020 (8 years 11 months)

Commercial Photography Filmmaking Branded Content Fashion Luxury Beauty Social Media New York Fashion Week

Freelance Creative Director

BOHYME.COM

Jan 2018 - Dec 2019 (1 year 11 months)

Led creative direction and strategy for the Bohyme brand relaunch and website/product redesign, including brand design, photography, film, content production and educational/how-to video.

Creative Direction Brand Strategy Brand Design Photography Film Content Production Educational Videos