Stefanie Lucero
@stefanielucero
Digital CX and growth specialist using analytics, SEO, and automation to drive sales and customer experience.
EcuadorWhat I'm looking for
I’m a Digital CX Manager and growth specialist with a strong Business IT background, focused on turning data into measurable revenue. I work at IASA (official Caterpillar dealer in Ecuador and Panama), where I’ve driven brand growth and generated over $3 million in sales through highly effective campaigns and process automation in the last 18 months.
I build high-impact digital experiences and performance systems: I created the corporate website for Ecuador and Panama, increasing organic traffic by 650% within 10 months and boosting lead generation. I also deploy AI systems to enable 24/7 automated customer service across all communication channels, while optimizing funnel performance to maximize ROI.
Across my roles, I lead and operationalize growth—running lead generation campaigns with Google Ads and Facebook Ads, managing marketing budgets, and ensuring brand consistency. I support decision-making with BI and analytics (ETL/SQL, Power BI, custom dashboards) and integrate tools like Salesforce Marketing to align teams around conversion and customer insights.
Experience
Work history, roles, and key accomplishments
Digital CX Manager
IASA
Jan 2024 - Present (2 years 6 months)
Created the corporate website for Ecuador and Panama, increasing organic traffic by 650% within 10 months and boosting lead generation. Deployed AI systems for 24/7 automated customer service and ran Google Ads/Facebook Ads campaigns generating $3 million in sales.
Marketing Operations Manager
IASA
Jan 2015 - Jan 2024 (9 years)
Created and managed the marketing budget to ensure efficient resource allocation and optimize ROI. Oversaw market research and maintained brand consistency across marketing channels and materials.
Education
Degrees, certifications, and relevant coursework
Universidad Santa María
Bachelor of IT Engineering and Business Data, IT Engineering and Business Data
2009 - 2013
Grade: First class honors
Completed a Bachelor of IT Engineering and Business Data in 2009–2013, with a focus on data automation and AI process integration.
IEBS Business School
Postgraduate Degree in Growth Hacking Marketing, Growth Hacking Marketing
Completed a postgraduate degree in Growth Hacking Marketing at IEBS Business School.
Tech stack
Software and tools used professionally
Availability
Location
EcuadorAuthorized to work in
Job categories
Skills
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