Open to opportunities

Jorge Guerrero

@jegaecu

Performance Marketing Manager scaling acquisition and measurement to cut CPA and boost conversions across Meta, Google and TikTok.

Ecuador

Message

What I'm looking for

I’m looking to lead multi-channel paid acquisition and measurement end-to-end—owning CPA/ROAS targets, building GA4/GTM dashboards, and partnering with creative teams to continuously improve conversions through testing and optimization.

I’m a Performance Marketing Manager with 10+ years scaling paid acquisition across Meta, Google and TikTok, consistently reducing CPA by 30% and increasing conversion rates by 25%. I’ve managed $50K+/month budgets (up to $110K/month) while leading cross-functional teams to improve ROAS and spend efficiency for e-commerce and lead-gen clients.

I build measurement infrastructure that makes optimization faster and more reliable—GA4, Google Tag Manager, pixels/events, and attribution modeling. I also develop Looker Studio dashboards to support weekly KPI reporting and data-driven decisions, so performance changes are grounded in funnel diagnostics.

I’m strong in experimentation and growth loops, from funnel diagnostics and A/B landing-page tests to structured creative-testing frameworks. I also lead lifecycle email programs using Klaviyo and Mailchimp to grow subscriber bases and automate campaigns that drive repeat purchases.

Experience

Work history, roles, and key accomplishments

Current

Digital Planner

Current

La Facultad

Jan 2023 - Present (3 years 5 months)

Manage and optimize paid acquisition campaigns with a focus on CPA and ROAS improvement, including funnel diagnostics and A/B testing to increase conversion rates by 25%. Build tracking and reporting infrastructure with GA4, Google Tag Manager, and Looker Studio dashboards to support weekly KPI decisions across $50K–$110K/month budgets.

CPA Optimization ROAS Meta Ads Google Ads GA4 Google Tag Manager Looker Studio A B Testing

Freelance Web Development

Freelance

Sep 2019 - Jan 2023 (3 years 4 months)

Build and manage WordPress web pages and e-commerce, implementing pixels/tags for accurate conversion and journey tracking. Support paid acquisition optimization and reduced CPA by 30% within the first semester through audience segmentation and bid strategy refinement.

WordPress Google Tag Manager Conversion Tracking Pixel Tracking Paid Acquisition Audience Segmentation Bidding Strategies CPA Optimization performance reporting

Digital Media Buyer

Ludikom

Sep 2018 - Sep 2019 (1 year)

Execute and optimize paid acquisition campaigns for CPA and conversion growth, reducing CPA by 15% in the first quarter for KIA Motors Ecuador. Implement Google Tag tracking and perform conversion funnel diagnostics to identify insights for ongoing campaign improvements.

Paid Acquisition CPA Optimization Audience Segmentation Google Tags performance reporting Conversion Funnels

Digital Buyer & Planner

Creacional AAG

Oct 2015 - Sep 2018 (2 years 11 months)

Managed multi-channel paid media campaigns with a 110K monthly budget across Meta Ads and Google ecosystems, optimizing for ROAS, CPL, and conversion rate to position Chevrolet as a leading automotive brand in Ecuador. Built KPI-based reports and dashboards, improved audience targeting/campaign structure with creative teams, and supported DDP implementation for General Motors dealers.

Meta Ads Google Ads Budget Management ROAS Conversion Rate Optimization KPI Reporting Audience Targeting Performance Analysis