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Maria Ines Roman

@mariainesroman

Marketing Coordinator at VIDALYTICS building AI-powered marketing systems and scalable HubSpot automation workflows.

At VIDALYTICS, I design and implement marketing automation workflows using HubSpot, Zapier, APIs, and webhooks. I also coordinate website migration initiatives across Product, Engineering, and Marketing.

As an independent Marketing Strategy Consultant, I designed go-to-market and demand generation strategies for SaaS and B2B companies. I mapped customer journeys and lifecycle stages to support lead qualification and conversion opportunities.

At SEMAGRO S.A., I led the implementation of Zoho CRM to structure lead capture, tracking, and reporting. Earlier, at Laboratorios LIFE, I executed and optimized paid campaigns across Meta Ads and Google Ads, improving campaign efficiency through data-driven budget reallocation.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Vidalitycs

Jan 2026 - Present (9 months)

Designed and implemented scalable marketing automation workflows using HubSpot, Zapier, APIs and webhooks to improve lead management and operational efficiency. Coordinated website migration initiatives across Product, Engineering and Marketing using GitHub, Vercel and CMS platforms.

HubSpot Zapier APIs Webhooks GitHub Vercel CMS Marketing Automation SEO Content Operations

Marketing Strategy Consultant

Independent

Jan 2025 - Jan 2026 (1 year)

Designed go-to-market and demand generation strategies for SaaS and B2B companies aligned with revenue objectives. Mapped customer journeys and lifecycle stages to improve lead qualification and conversion opportunities.

Go To Market Strategy Demand Generation Customer Journey Mapping Lead Qualification Funnel Analysis Métricas De Marketing

Digital Marketing & Demand Generation Specialist

Kenility

Jan 2025 - Dec 2025 (11 months)

Scaled qualified lead generation by implementing ICP-based outbound and digital demand strategies. Designed CRM workflows across HubSpot and Salesforce to improve lead tracking, attribution and pipeline visibility.

Demand Generation ICP Targeting Outbound Marketing HubSpot Salesforce CRM workflows Lead Quality Pipeline Management CPL Monitoring

Digital Marketing Coordinator

Semagro S.A.

Jan 2023 - Dec 2023 (11 months)

Led the implementation of Zoho CRM, structuring lead capture, tracking, and reporting for marketing and sales teams. Designed and supported a BDR-style lead management process, improving response times and lead qualification consistency.

Zoho CRM Lead Management BDR Landing Pages Digital Campaigns Paid Media Funnel Optimization

Digital Marketing Analyst

Laboratorios Life

Jan 2021 - Dec 2022 (1 year 11 months)

Drove consistent growth in digital reach and engagement by executing and optimizing paid campaigns across Meta Ads and Google Ads for multiple brands. Improved campaign efficiency through data-driven budget reallocation toward higher-performing audiences and creatives.

Meta Ads Google Ads Paid Media Campaigns Budget Optimization Performance Monitoring Reporting

Education

Degrees, certifications, and relevant coursework

Universidad Internacional del Ecuador

MBA, Neuromarketing

2024 - 2025

Pursued an MBA in Neuromarketing at Universidad Internacional del Ecuador, powered by Arizona State University.

Universidad Internacional del Ecuador

Bachelor's degree, Corporate Communication and Advertising

2021 - 2024

Earned a Bachelor's degree in Corporate Communication and Advertising from Universidad Internacional del Ecuador, powered by Arizona State University.