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Gabriel CaleroGC
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Gabriel Calero

@gabrielcalero

E-commerce and digital marketing leader driving revenue growth through SEO/SEM, PPC, analytics, and conversion optimization.

Ecuador
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What I'm looking for

I’m looking for a role where I can own e-commerce performance and digital growth—combining SEO/SEM, PPC, CRO, and analytics with strong operational execution to increase revenue, improve site conversion, and scale campaigns with clear KPIs.

I’m an e-commerce and digital marketing professional with over 8 years of experience managing online growth end-to-end—from campaign strategy and analytics to platform execution and operational follow-through. I focus on measurable results, using data to improve acquisition, conversion, and customer experience.

In recent roles, I’ve increased online sales by 25% month-over-month through strategic PPC campaigns, A/B testing, and CRO, while also boosting website traffic by 50% monthly with targeted SEO and digital marketing optimizations. I’m fluent across SEO/SEM and performance marketing, including Google Ads, Meta Ads, and TikTok Ads, and I’ve implemented tracking and event measurement (e.g., Meta Pixel) to ensure decision-making is accurate.

I also strengthen the commercial engine with strong operational coordination. I reduced order processing time by 40% by implementing automated fulfillment procedures with systems like Oracle NetSuite and SAP, and I’ve driven major revenue gains—such as a 66% revenue increase over 6 months—by aligning product management, inventory availability, website functionality, and multi-channel marketing.

Experience

Work history, roles, and key accomplishments

FI

Freelance Digital Marketing Consultant

Fiverr

Aug 2024 - Mar 2025 (7 months)

Delivered short-term SEO and PPC projects across diverse industries, including keyword research and on-page/off-page optimization to improve rankings and organic traffic. Managed Google Ads and Meta campaigns, monitored performance in Google Analytics, and provided detailed reports with actionable recommendations.

Education

Degrees, certifications, and relevant coursework

UNIR – Universidad Internacional de La Rioja logoUR

UNIR – Universidad Internacional de La Rioja

Master in Digital Marketing and E-Commerce, Digital Marketing and E-Commerce

Completed a Master in Digital Marketing and E-Commerce at UNIR during 2019.

Universidad de las Fuerzas Armadas – ESPE logoUE

Universidad de las Fuerzas Armadas – ESPE

Bachelor in Marketing, Marketing

Completed a Bachelor in Marketing at ESPE during 2016.

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