At Dinámica Mercados, I develop new customers, channels and commercial partnerships. I evaluate market potential and route-to-market options, then coordinate commercial and operational teams to shape proposals, pilots and growth initiatives.
At Splendor Mineral Water, I connected brand strategy with market intelligence, customer analytics, pricing and channel performance. I built Power BI models integrating commercial, financial and operational data, and contributed to expansion and partnership initiatives, including the Splendor Water USA / Inter Miami sponsorship.
At La Birrería Corp. Restaurant Group, I led growth and positioning for a multi-brand hospitality portfolio, contributing to revenue growth above 5x and expansion from 1 to 8 locations. At Volta Motorbikes, I coordinated marketing and product communication, including digital campaigns and positioning.
Through InDigital Ecuador, which I co-founded, I develop digital strategy, acquisition, CRM and automation initiatives across industries. I design funnels, customer journeys, websites and lead-generation processes that connect marketing activity with commercial objectives.
