
Pablo Clavijo
@pabloclavijo
I build performance-driven digital ecosystems that scale brands and ROI.
What I'm looking for
I've led digital strategy and transformation for brands including SaludSA, Banco Solidario, Western Union, UNICEF, Moderna Alimentos, Alpina, and Fybeca. At Grupo Dadá, I led a 20+ person digital team and helped Fybeca earn first place in Top of Mind Ecommerce 2020.
As Chief Digital Officer at Buenojo Publicidad, I direct international growth strategy for US insurance, mortgage, real estate, and tax companies. I build acquisition funnels, apply AI-driven marketing optimization, and connect data intelligence to measurable digital ROI.
Experience
Work history, roles, and key accomplishments
Chief Digital Officer (CDO)
Buenojo Publicidad
Jan 2025 - Present (1 year 8 months)
Directs international business development and digital strategy for high-competition verticals including insurance, mortgage, real estate, and taxes for US-based companies. Leads AI-driven marketing optimizations and performance-driven acquisition funnels to scale brand presence.
Education
Degrees, certifications, and relevant coursework
Universidad Rey Juan Carlos
Postgraduate, Digital Marketing
Postgraduate in Advanced Digital Marketing.
Universidad Tecnológica Equinoccial
Bachelor, Advertising and Marketing
Bachelor in Advertising and Marketing.
IEBS Business School
Executive Master, Digital Marketing
Executive Master in Digital Marketing, Web Analytics, and UX.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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