珂言 黎

I’m a Growth Marketing professional with experience in global user acquisition, performance marketing, market intelligence, and product localization across international markets. I turn campaign and in-app data into scalable user growth strategies through clear measurement and rapid iteration.

In my product marketing and growth work, I analyzed user acquisition performance using campaign metrics and performance dashboards to find optimization opportunities that improved ROI through iterative experimentation. I also designed and analyzed A/B tests on advertising creatives and user engagement, translating experiment results into actionable recommendations for marketing and product optimization.

I built localized content strategies by combining user behavior analysis, market research, and AIGC capabilities to improve regional engagement. I also identified high-performing regional content opportunities through trend analysis and user behavior insights, contributing to Day-2 retention exceeding 30%.

Leading overseas user growth, I developed market-specific growth strategies and managed paid campaigns across Latin American, East Asian, and English-speaking markets. I improved paid conversion rate by scaling high-performing KOL creatives in the U.S. (5% to 10%) and by addressing conversion barriers in South Korea through localization and interaction improvements (7% to 15%).