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echo 27

@echo27

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I build global integrated marketing campaigns that grow users, brand reach, and investor appeal.

China

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What I'm looking for

I'm looking to lead global integrated marketing, brand, and growth work where I can build scalable GTM systems, apply AI and data to performance, and partner across teams to expand users, market visibility, and investor readiness.

I've led global marketing and post-investment brand enablement across C² Ventures, Bitget Wallet Global, Huobi Global, and Microsoft China.

At Bitget Wallet, I launched the MemeWave integrated campaign, generating more than 30M global impressions. I improved core user acquisition by 34% and grew the official X/Twitter audience from 307K to 2.8M through AI-enhanced audience segmentation, content, and performance measurement.

At Huobi Global, I delivered marketing for Token2049 Singapore, Consensus USA, Bitcoin Miami, and NFT expos while building global brand positioning and executive thought leadership. My integrated communication strategy increased corporate social followers from 340K to 720K and executive account followers from 27K to 243K in 11 months.

At Microsoft China, I marketed Xbox, Surface, HoloLens, enterprise AI, and cloud products, and organized the Microsoft Online Global Tech Forum for 73K registrations and 20M+ online impressions. I translate complex products into accessible narratives and align teams, partners, media, and KOLs around measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Co-founder / Marketing Director

Current

C² Ventures

Apr 2025 - Present (1 year 5 months)

Led end-to-end post-investment marketing support for early-stage portfolio companies, defining brand positioning, GTM frameworks, and communication roadmaps. Designed cross-border PR, social media, and thought-leadership initiatives for portfolio founders.

Brand Positioning GTM Strategy PR Social Media Thought Leadership Event Management KOL Partnership Management

Social, Community & Growth Lead

Bitget Wallet Global

Jan 2023 - Apr 2025 (2 years 3 months)

Designed and rolled out flagship global integrated IP campaign MemeWave, accumulating over 30M global impressions. Deployed data-driven user behavior analytics to refine full-funnel growth initiatives, securing a 34% incremental lift in core platform user acquisition.

Integrated Marketing Influencer Partnerships AI Tools Data Analysis User Growth Community Management Localization Campaign Management

Head of Marketing

Huobi Global

Jan 2021 - Dec 2022 (1 year 11 months)

Managed full lifecycle planning and on-site implementation for landmark global industry summits including Token2049 Singapore, Consensus USA, and Bitcoin Miami. Devised global brand positioning and C-suite thought leadership communication frameworks, growing corporate social followers from 340K to 720K.

Event Management Brand Positioning Thought Leadership Social Media Growth Cross functional Leadership Vendor Management Market Analysis

Social Media Manager

Microsoft China

Sep 2018 - Oct 2020 (2 years 1 month)

Led integrated marketing for flagship hardware portfolios including Xbox, Surface, and HoloLens, alongside enterprise AI & cloud product lines. Utilized Microsoft Social Engagement and Power BI to build a quantified data-driven content optimization system, lifting official WeChat subscribers from 120K to 620K within 12 months.

Social Media Management Content Strategy AI Analytics Power BI Event Management B2B Marketing WeChat Marketing