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Ankita Ghosh

@ankitaghosh2

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Content Manager with expertise in content creation and marketing.

India

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What I'm looking for

I am seeking a dynamic role that fosters creativity and collaboration, with opportunities for professional growth and impactful content creation.

I am a Content Manager currently working at Bark, where I lead content strategy and execution for high-intent service and category pages across UK, US, Canada and Australia markets. I manage and mentor a team of writers, driving improvements in content quality, consistency, and scalability. My role involves owning the end-to-end content lifecycle, including keyword research, pricing validation, editorial oversight, and performance optimisation to enhance search visibility and conversions. Alongside performance marketing, I have also contributed to brand growth by relaunching Bark’s YouTube channel and supporting expansion across social platforms such as Instagram, Facebook, and LinkedIn.

Previously, as a Content Marketing Manager at Ideas2It, I developed and executed a comprehensive content strategy aligned with brand goals and audience needs, ensuring consistency across channels. I managed content calendars, collaborated with cross-functional teams including design, SEO, and product marketing, and supported integrated campaigns across web, email, and social platforms. I also handled freelance writers and agencies to maintain quality and efficiency.

I have also worked as a Senior Content Writer at Strata, where I managed diverse content formats including blogs, ebooks, and investor decks, and led the successful launch of a knowledge hub in collaboration with design and web teams.

Earlier in my career, I served as a Senior Content Strategist at Greatwell and Merandi Global, driving brand and content strategy across multiple channels and working with global stakeholders to support marketing growth. My experience also includes roles with Value Leaf Services, Cloud Odyssey, and Dream On Me Family, along with freelance work for brands such as Cognixia and Hyqoo, where I developed social media strategies and content plans.

Throughout my career, I have led content and design initiatives for high-impact assets such as ebooks and whitepapers, and have been recognised for driving measurable results, including generating significant marketing-qualified leads and receiving Employee of the Month at Altudo.

Experience

Work history, roles, and key accomplishments

Current

Content Manager

Current

Bark.com

Nov 2025 - Present (7 months)

At Bark, I lead SEO content strategy for service and category pages across the UK, US, Canada, and Australia. I manage a team of writers and oversee end-to-end content production, including research, optimisation, and quality control to improve organic performance. I also relaunched Bark’s YouTube and supported growth across social channels.

Content Strategy Content Marketing Content Content Development Content Management Content Management Systems Content Review Content Design Content Editing Contentful Content Evaluation

Content Marketing Manager

Ideas2IT

Mar 2025 - Oct 2025 (7 months)

Developed and executed a content strategy aligned with brand goals and audience needs. Managed the content calendar, collaborated with cross-functional teams, and produced SEO-optimized content for web, email, and social. Supported campaigns and oversaw freelancers and agencies as needed.

Content Marketing Content Strategy Content Management

Current

Senior Content Writer

Current

Strata Prop

Jan 2024 - Present (2 years 5 months)

Solely managed blogs, ebooks, whitepapers, & content collaterals.
Created multiple investor decks from scratch.
Strategized content plans with teams, tracking performance using various tools.
Led the creation of a ‘knowledge hub’ in collaboration with design & web teams.
Oversaw content ideation, team-building activities, & delegated content tasks.
Acted as the POC for all content requirements.

Team Collaboration Team Management Team Leadership Content Creation Content Strategy Content Management Systems Content Writing Product Marketing

Senior Content Strategist

Merandi Global Consulting

May 2023 - Dec 2023 (7 months)

Experience in handling brand strategy and content marketing across multiple channels and brands.
Planned multiple offline marketing events for brands to improve visibility.

Branding Content Marketing Cross Platform Content Strategy Consulting

Digital Marketing Specialist

Allegion

Sep 2022 - Apr 2023 (7 months)

Launched multiple websites for Southeast Asian markets and developed supporting social media strategies.
Collaborated with global stakeholders to drive regional marketing growth.
Planned and executed high-level strategies to enhance marketing efforts.
Partnered with distribution and sales teams to improve product marketing assets.
Managed CMS platforms like AEM for high-performing websites.

Team Collaboration Team Building Content Creation Website Builder Website Optimization

Senior Associate Content Marketing

Altudo

Jun 2021 - Sep 2022 (1 year 3 months)

Wrote 30+ blogs on customer experience and marketing automation across CPG, Healthcare, and Finserv, focusing on tools like Sitecore, Salesforce, and Drupal.
Led content creation for ebooks, whitepapers, and landing pages.
Managed social media content and design.
Conducted interviews to fill content roles.
Developed quarterly content strategies tailored to industries and technologies.

long form content writing Content Management Social Media Marketing Content Marketing Content Marketing Management Website Design Website Optimization Product Marketing

Digital Content Writer

XcelPros Technologies

Nov 2018 - Jun 2021 (2 years 7 months)

Website content and articles on different technologies for the B2B market.
Made banners for social media posts including videos.
Handled the content creation for a B2C audience generating over 150 blogs, PPTs, and creative content, single-handedly.
Handled a team of freelancers including proofreading and copyediting the submitted content.
Developed a plethora of creative content for web.