SRIVIDYA MEDIPELLY
@srividyamedipelly
I build AI-powered growth products for advertising, commerce, and consumer experiences.
United StatesWhat I'm looking for
At Meta, I lead growth for AI-powered advertising and consumer AI products, including Andromeda, Advantage+, GenAI Ads, and Meta AI. I've helped scale Meta AI from 600M to 1B+ MAU, improved ad retrieval recall by 6%, ad quality by 8%, and delivered 22% average ROAS uplift through AI campaign automation.
Previously at Shopify, I led checkout, social commerce, and B2B products, including a single-page checkout rollout across 20+ markets and Shopify Collabs, a creator marketplace connecting 300K+ creators with merchants. I use experimentation, funnel analysis, and cross-functional execution to turn machine learning capabilities into intuitive products that improve conversion, acquisition, and merchant growth.
Experience
Work history, roles, and key accomplishments
Owned growth initiatives for Meta's AI-powered advertising ecosystem, driving activation, conversion, and monetization across Facebook and Instagram. Led the global rollout of Andromeda, scaled Meta AI to 1B+ MAU, and productized generative AI ad features.
Education
Degrees, certifications, and relevant coursework
SRIVIDYA hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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