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aishwarya devade

@aishwaryadevade

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Product marketing specialist at Codewalla who grew monthly organic traffic to 5,000+ visitors.

India

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At Codewalla, I owned positioning and messaging for AI engineering and product development services, translating technical capabilities into customer-facing narratives. I led content strategy for a website revamp that grew monthly organic traffic from single digits to 5,000+ visitors.

I also ran community-led lead generation events that brought in 15–20 inbound founder conversations per event. Previously, I managed campaigns and client relationships across BFSI, retail and FMCG brands at MMAG, with year-on-year renewals on all three accounts.

Experience

Work history, roles, and key accomplishments

Marketing Specialist (Product Marketing focus)

Codewalla

Apr 2024 - Dec 2025 (1 year 8 months)

Owned positioning and messaging for AI engineering services, led website revamp growing organic traffic to 5,000+ visitors, and ran community-led lead generation events generating 15-20 inbound founder conversations per event.

Product Marketing Positioning Messaging Content Strategy B2B Lead Generation Community First GTM CRM Email Marketing Zoho CRM Google Analytics WordPress Figma Canva ChatGpt Claude Zapier Jira Excel PowerPoint

Account Manager

MMAG

Mar 2020 - Dec 2022 (2 years 9 months)

Primary client partner for three brands across BFSI, retail, and FMCG, owning quarterly campaign planning and execution, delivering multi-channel campaigns that lifted engagement 20-30%, and securing year-on-year renewals.

Client Management Account Management Campaign Planning Multi channel Marketing Social Media Influencer Marketing Digital Marketing Customer Retention Stakeholder Management

Social Media Executive

DViO Digital

Dec 2018 - Jan 2020 (1 year 1 month)

Ran paid and organic digital campaigns for B2B and B2C brands across LinkedIn, Facebook, and Instagram, improving performance using engagement insights.

Social Media Marketing Paid Advertising Organic Marketing LinkedIn Facebook Instagram Campaign Management Engagement Analysis