Souvik Giri

I am a strategic and outcome-driven product manager with over 3 years of experience in electric mobility, retail distribution, and digital transformation. My journey at Royal Enfield has been marked by a proven track record in managing EV projects, designing customer experiences, and developing dealer networks. I combine deep analytical insights with hands-on execution across product lifecycle management, market research, training design, and stakeholder engagement.

In my current role as Assistant Manager of EV Business Strategy, I spearheaded the design and implementation of EV retail distribution models across three pilot markets, achieving a remarkable 35% increase in channel readiness. I led cross-functional go-to-market planning for our upcoming EV launch, aligning product roadmaps and mapping customer experience journeys. Additionally, I developed digital learning content for over 1,500 service personnel, enhancing training efficiency by 40% and conducting comprehensive market research that directly influenced our product positioning.