Nishtha Anand

I’m a Product Management professional with 7+ years of experience driving digital product strategy, customer journey optimization, and SaaS platform enhancements, with a strong focus on mobile-first workflows. I build measurable outcomes through end-to-end product lifecycle management, analytics-driven prioritization, and scalable workflow automation that improves engagement, conversion, operational efficiency, and revenue growth.

Most recently, as a Senior Manager, Strategy at IIFL Home Finance, I owned customer onboarding and engagement journeys across digital platforms, contributing to an 18% increase in ROI. I led roadmap execution across conversion, onboarding efficiency, engagement, and operational scalability, partnering with Engineering, Design, Operations, and Business to define customer-centric workflows and experiences.

I also led API-driven integrations with 10+ ecosystem partners, designed workflow orchestration and routing frameworks that reduced turnaround time by 30%, and used funnel analysis to reduce drop-offs by 15%. Previously at ZIGRAM, I scaled a global enterprise screening platform for 100+ clients, commercialized an AML rules engine that reduced manual review dependency by 40%, and delivered secure authentication/authorization capabilities (SSO and RBAC) with 100% on-time delivery across 15+ sprints. I’m energized by product discovery, A/B experimentation, KPI tracking, and leveraging AI tools like Claude and ChatGPT for research, PRD drafting, and requirement documentation—so teams can move faster with clarity.