Sourabh Chowdhury

Head the Education vertical and own the Corporate-to-Campus programme end to end, including positioning, curriculum design with partner universities, go-to-market, and rollout. Designed a certificate programme with partner universities that trains students to become better managers.

Built two media brands from zero to 65K+ followers, 50M+ views, and 100M+ impressions, owning positioning, content strategy, and community. Grew engagement 45% in 6 months through systematic thumbnail and title testing, and automated production with AI for 30% higher efficiency.

Shaped GTM strategy, brand positioning, and campaign narratives for a key industry vertical, turning research and client insight into demand. Built an AI sales-intelligence tool that cut CRM and admin time by 60%, used daily by 22 colleagues.

Owned the INR 20L Startup Program at TechHR India end to end, from P&L to brand and GTM, repositioning it as a paid-application cohort and crossing the target in 30 days. Designed partnership and co-marketing plans for untapped markets, adding 1,600+ companies to the corporate footprint.

Built data-backed GTM frameworks that raised customer acquisition by 25% and revenue by 15% across key verticals. Grew the digital brand to 44K+ followers at 3x ROAS through analytics-led content and performance marketing, and led CRM transformation across Salesforce and Zoho.

Ran market research, ad campaigns, and content, growing lead generation by 45% and social engagement by 25%.

Pursued a PGDM in Marketing from 2021 to 2023.

Completed a BMS in Marketing from 2018 to 2021.