Souparna Chakraborty

Develop and execute B2B and B2C promotional campaign strategies, aligning brand positioning with corporate commercial and revenue targets. Lead and mentor cross-functional account teams in translating complex client briefs into integrated multi-channel communications plans.

Managed Maruti Suzuki's Corporate Campaigns, driving a 38% increase in Click-Through Rate (CTR) from 0.81% to 1.12% through audience segmentation, A/B testing, and continuous campaign optimization. Increased Maruti Suzuki Swift's 2024 launch visibility through outdoor, print and digital channels.

Coordinated with multiple agencies for the launch of Maruti Suzuki's first EV, the e-VITARA, and managed communication between CGI/3D visual developers, content team, and Auto Expo event management partners. Worked extensively to reposition Maruti Suzuki Brezza as the 'Power & Play' icon, resulting in a 3.5 point improvement in both unaided awareness and brand consideration.

Managed customer communications on multiple digital platforms to ensure that issues were resolved quickly and efficiently without sacrificing service quality. Optimized digital knowledge bases and customer communication workflows across 24/7 channels, accelerating inquiry resolution and reducing repetitive passenger escalations.

Partnered with client leadership to develop and execute digital growth strategies, driving brand visibility, new customer acquisition, and multi-channel campaign performance across key accounts. Implemented a cross-functional model to deliver SEO and performance marketing initiatives, aligning media, content, and analytics for an integrated approach toward achieving business goals.

Developed and presented an integrated communications strategy to potential clients, which resulted in winning new business. Directed cross-functional delivery teams on large-scale integrated communications campaigns for key enterprise clients, including SAP Labs India, ensuring seamless stakeholder alignment and milestone execution.

Orchestrated end-to-end product launch campaigns across digital, e-commerce, and retail channels to maximize product visibility and deepen consumer brand engagement. Managed the annual marketing budget of INR 5 lakhs and delivered monthly performance analyses (1.85x ROI from website sales) to the CEO.

Developed and implemented social media strategies for both Facebook and Twitter. Assisted in developing content plans, working with influencers, and executing campaigns to increase the number of people who see our messages and how engaged they are.

Post Graduate Program in Marketing and Communication from IILM University from 2012 to 2014.

B.Tech in Electronics and Communication from Narula Institute of Technology from 2008 to 2012.