Looking for a job

Vinayak Bajpai

@vinayakbajpai

I build global B2B brand visibility, lead generation, and integrated marketing communications that drive measurable business impact.

India

Message

What I'm looking for

I’m looking to lead integrated B2B marketing and communications initiatives that connect brand strategy, digital growth, content, campaigns, and measurable pipeline impact across global markets.

I lead global marketing communications at SIVA Group, unifying brand messaging across six regions and directing website UI/UX, SEO, and data-driven campaign measurement.

I orchestrate go-to-market strategy for sustainable RFID labels and built a sales-enablement content engine of whitepapers, case studies, and blogs. By using Generative AI tools, I reduced content production time by 30% while maintaining brand voice.

Previously at Youngman India, I increased qualified B2B leads by 60%, grew social channels from zero to 5,000+ organic followers in six months, and generated 500+ trade-show inquiries. At Cosmo First, I supported the transition from Cosmo Films to Cosmo First and launched Fabritizer and Zigly.

My work combines creative storytelling, digital campaigns, PR, events, marketing automation, and performance reporting. I’ve also led purpose-led campaigns at FIAPO that generated more than 5 million engagements and 200,000+ petition sign-ups.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager – Global Marketing Communications

Current

SIVA Group

Sep 2024 - Present (2 years)

Unified brand messaging across SIVA Group, IoT, and ID verticals, ensuring consistent voice and visual identity across six global regions. Directed UI/UX overhaul and SEO strategy for group websites, projected to improve organic traffic by 50% and reduce bounce rates.

Brand Strategy SEO UI UX Lead Generation KPI Tracking Content Strategy Generative AI Email Marketing Social Media Sales Collateral

Independent Consultant - Marketing

Self Employed

Feb 2024 - Aug 2024 (6 months)

Designed multi-channel communication roadmaps and performance reporting frameworks, helping clients align digital activities with business objectives and maximize campaign ROI.

Marketing Strategy performance reporting Digital Marketing ROI Analysis

Marketing Manager

Youngman India

Feb 2023 - Feb 2024 (1 year)

Restructured online acquisition channels, delivering a 60% increase in qualified B2B leads while lowering Cost Per Lead. Built social media presence from ground up, scaling from 0 to 5,000+ organic followers in 6 months via high-engagement video content.

Lead Generation Social Media Strategy Video Content Event Management vendor negotiation Budget Management

Deputy Manager - Brand & Marketing Communications

Cosmo First Limited

Apr 2019 - Jan 2023 (3 years 9 months)

Executed strategic transition from Cosmo Films to Cosmo First, harmonizing brand identity across digital assets, internal comms, and global PR channels. Led go-to-market launch for Fabritizer and Zigly, defining brand architecture, packaging, and digital positioning.

Rebranding Brand Architecture Media Relations PR Marketing Automation Performance Dashboards

Digital Communications Manager

FIAPO

Jul 2017 - Mar 2019 (1 year 8 months)

Formulated and executed the brand's annual communication strategy, driving an 80% increase in social media followership. Led digital communications, social media, website, and all external communications.

Social Media Strategy Digital Communication Campaign Management Email Marketing Content Creation

Online Reputation (LNR) Executive

Gozoop Online

Aug 2016 - May 2017 (9 months)

Managed social media presence for a prominent political party, amplifying reach of election campaigns. Enhanced visibility and engagement by developing social media strategies and promoting thought leadership.

Social Media Management Political Campaigns Thought Leadership Engagement Strategy