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Nidhi Shah

@nidhishah4

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PR & Corporate Communications Manager at Bajaj Auto, shaping brand and leadership communications across its brands.

India

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At Bajaj Auto, I lead PR and communications strategy across the company’s brands, aligned with business, brand, and marketing priorities. I manage the PR roadmap and communications for product launches, campaigns, milestones, and leadership opportunities.

At CGI, I drove strategic communications for Michelin’s Digital Experience Direction, strengthening brand visibility and stakeholder alignment across its digital workforce. I translated digital insights into clear narratives and used campaign performance data to improve communications.

At Kraft Heinz, I led global brand and communications work for GBS and the Global Capabilities Center. I also revamped SharePoint websites for Global Finance, Business, and the GCC team; engagement grew by 38% for Finance, while content consumption grew by 57% for Global Business.

At Tata International, I developed content and social media strategies, built an interactive Knowledge Management System, and supported PR and events. Social media engagement grew by 137%, and website traffic increased by 65% through digital, UI/UX, and SEO optimization.

Experience

Work history, roles, and key accomplishments

Current

PR & Corporate Communications Manager

Current

Bajaj Auto Limited

Sep 2026 - Present (2 months)

Lead PR and communications strategy across Bajaj Auto's brands, driving corporate, product, and leadership communications. Manage media relations, product launches, crisis communications, and PR agency partnerships.

PR Strategy Media Relations Crisis Communications Content Development

Leadership Visibility

Agency Management Stakeholder Engagement

Marketing & Communication Manager

CGI

Dec 2024 - Sep 2026 (1 year 9 months)

Drove strategic communication for Michelin's Digital Experience Direction (DXD), enhancing brand visibility and stakeholder alignment. Led integrated communication strategies, content creation, and brand governance.

Communication Strategy

Brand Visibility

Content Creation Stakeholder Engagement Data Storytelling Project Management Brand Governance

Independent Brand & Marketing Consultant

Advisor on Start-ups and MSME Boards

Jul 2024 - Dec 2024 (5 months)

Crafted growth-driven brand and marketing strategies for startups and MSMEs, optimizing digital presence and executing end-to-end marketing initiatives to drive brand positioning and revenue growth.

Brand Strategy Marketing Strategy

Digital growth

Social Media Marketing Consulting Execution

Senior Brand & Communication Specialist

Kraft Heinz Company

Nov 2022 - Jul 2024 (1 year 8 months)

Led global brand development for GBS and Global Capabilities Center, devising integrated communication plans and ensuring brand consistency. Managed content, events, and leadership visibility initiatives.

Brand Development Communication Strategy Brand Governance Content Management Event Management Stakeholder Engagement

Leadership Visibility

Corporate Communications Executive

Tata International Limited

Mar 2020 - Nov 2022 (2 years 8 months)

Led content strategy and optimization across internal and external channels, increasing social media engagement by 137% and website traffic by 65%. Managed PR, events, and thought leadership initiatives.

Content Strategy Social Media Management SEO PR Event Management Internal Communications External Communications

Social Media Manager & Content Strategist

Various Ad Agency and Media Production House

Feb 2018 - Mar 2020 (2 years 1 month)

Managed social media channels and developed content strategies for multiple clients, including managing cricketer Shikhar Dhawan's accounts. Executed paid media campaigns and client account management.

Social Media Management Content Strategy Content Creation Account Management Paid Media SEO SEM

Education

Degrees, certifications, and relevant coursework

MICA, Ahmedabad

Master's, Communications and Digital Marketing

Master's in Communications and Digital Marketing with specializations in Branding & Communication and Social Media & Content Marketing.

K.J. Somaiya College (Now Mumbai University)

Bachelor's, Mass Media

Activities and societies: Content Head and Sponsorship Coordinator for Hult Prize event of Hult Business School in association with the United Nations and Bill Clinton's Business School

Bachelor's in Mass Media with an advertising specialization, covering mass media, advertising, market research, consumer behavior, public relations, and integrated marketing communications.