At Huddlers Innovation, I lead brand strategy, creative strategy, and digital marketing for Tata Steel brands including Tata Structura, Tata Pipes, Nest In, Tata Shaktee, Tata Pravesh, and Tata Bearings. For Tata Structura, digital marketing and e-commerce campaigns delivered 13x ROAS and 3,000+ qualified leads.
I also led campaigns for Network18's Sanjeevani, including concept development and scripting for campaigns featuring Vidya Balan. The Sanjeevani Pink Tag Project won a Silver at the Clio Health Awards 2026.
At J. Walter Thompson Worldwide (JWT), I led digital strategy and social media for Tata Steel brands. I led the launch of Tata Tiscon's e-commerce platform and Tata Steel Aashiyana, with targeted digital campaigns achieving 8.5x ROAS.
At Glitch, I worked on brand strategy and digital campaigns for brands including Puma, Lifebuoy, Marico, and Flipkart. I also introduced Generative AI and AI-enabled workflows at Huddlers Innovation, with team training on ChatGPT, Claude, Gemini, Google Flow, ElevenLabs, and Suno.
