Payal Gajjar

I’m a performance marketing professional with 5+ years of experience running multi-channel campaigns across Search, social, display, and video. I build full-funnel strategies that combine creative testing with data-driven decision-making to grow brand visibility and drive measurable results across markets.

At AGS Health, I led end-to-end paid advertising strategy and execution across Google & Microsoft Search, improving New User Acquisition by 38%. I also managed the integration of EZDI’s content and digital assets after its acquisition, ensuring seamless continuity, accurate tracking, and actionable reporting.

I boosted MQL-to-SQL conversion by optimizing full-funnel lead pipelines using advanced segmentation, behavioral triggers, and multi-touch workflows in Salesforce and HubSpot. I pioneered customer journey mapping initiatives to deliver highly targeted content, boosting LinkedIn audience engagement by 9.5%, and implemented Pardot and HubSpot marketing automation (landing pages, A/B testing, and email campaigns) to improve CTR, conversion rates, and overall ROI.

Earlier in my career, I delivered strong outcomes as a Freelance Digital Marketing & Communication Specialist, leading full-funnel campaigns across Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, and marketing automation platforms to generate 5,000+ leads and 600+ MQLs (12% increase in MQL-SQL conversion). At R K Swamy BBDO and Futurism Technologies, I oversaw PPC-led growth across Google, Meta, YouTube, and email—building automated dashboards, optimizing funnels with A/B testing, and increasing online revenue by 18% in six months.