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Anshuman Chatterjee

@anshumanchatterjee

Message

I build AI-enabled integrated campaigns that grow brands, win business, and deliver commercial impact.

India

Message

What I'm looking for

I'm looking to lead creative strategy, integrated campaigns and AI-enabled storytelling for ambitious brands, while building high-performing multidisciplinary teams and driving measurable business growth.

I've led integrated campaigns for Honda, Canon, Daikin, Radico Khaitan and Euler Motors at Hakuhodo WXYG, partnering with Japanese leadership teams across retail, social, digital and film.

I build AI-assisted creative workflows that improve speed, consistency and output, while turning business challenges into creative platforms and stories that strengthen brands.

Across BBH India, Gauge Advertising and Brand Partners, I've delivered award-winning work for brands including Nokia, Tata Motors, Microsoft, Qualcomm, IBM, Times Prime and Beam Suntory. My work includes a World Sight Day campaign that improved conversions by 20% and five national awards.

Experience

Work history, roles, and key accomplishments

Current

Senior Creative Director

Current

Hakuhodo WXYG

Apr 2024 - Present (2 years 5 months)

Directed creative strategy and integrated campaigns for automotive, technology, and lifestyle brands, implementing AI-assisted workflows and partnering with Japanese leadership teams.

Creative Strategy Integrated Campaigns AI Assisted Workflows Team Leadership Client Management

Creative Director (Copy) & Brand Partners

Brand Partners

Sep 2023 - Mar 2024 (6 months)

Led integrated communication strategy for Nokia, Tata Motors, Centre for Sight, and Planet LASIK, improving conversions by 20% through the World Sight Day campaign.

Communication Strategy Integrated Campaigns Brand Films

Creative Director – Copy

BBH India

Dec 2021 - Sep 2023 (1 year 9 months)

Delivered award-winning integrated campaigns for Times Prime, Beam Suntory, Hitachi, and Nescafé Sunrise, managing writers and art directors across strategy, content, and production.

Creative Direction Integrated Campaigns Team Management New Business Development

Group Head

Gauge Advertising

Feb 2018 - Nov 2021 (3 years 9 months)

Directed integrated B2B and B2C communications for enterprise technology and consumer brands, delivering award-winning campaigns for global clients including Microsoft, Qualcomm, and IBM.

B2B Marketing B2C Marketing Integrated Campaigns Digital Campaigns

Copy Head

River Advertising

Feb 2017 - Jan 2018 (11 months)

Developed and executed integrated campaigns across lifestyle, real estate, and premium beverage brands, managing multiple cross-channel campaigns simultaneously.

Integrated Campaigns Project Management

Copy Supervisor

RK Swamy BBDO

Jun 2016 - Jan 2017 (7 months)

Delivered integrated campaigns across banking, aviation, FMCG, and consumer brands, collaborating with strategy, design, and media teams.

Integrated Campaigns Collaboration Strategy Design Media

Senior Copywriter

McCann Healthcare

Feb 2015 - Dec 2015 (10 months)

Developed creative solutions for global pharmaceutical and FMCG brands, producing communications for Nestlé and GSK that improved brand recall.

Copywriting Pharmaceutical FMCG Recall

Copywriter

Shop Advertising

Nov 2013 - Feb 2015 (1 year 3 months)

Developed integrated campaigns for print, digital, and OOH across leading media and lifestyle brands, crafting campaigns for The Times of India, Lava Mobiles, and Priyagold.

Copywriting Print Digital OOH Brand Equity