Open to opportunities

Souparna Chakraborty

@souparnachakraborty

Brand strategy leader at R K SWAMY driving AI-first marketing and creative transformation.

At R K SWAMY Ltd., I drive campaign strategy, develop integrated communication frameworks, and support new business pitches. I also established AI-enabled creative workflows to accelerate concept generation and improve campaign visualization.

At Hakuhodo India, I developed launch communication assets for Maruti Suzuki’s first electric SUV and repositioned Brezza as a Power & Play icon. The integrated campaign moved unaided awareness and brand consideration by 3.5 points.

Across my work with brands including Havells, Magicbricks, Carlton London, SAP Labs, and LivPure, I’ve delivered integrated marketing initiatives across automotive, consumer durables, retail, and PropTech. My experience spans brand strategy, digital campaigns, and e-commerce.

Experience

Work history, roles, and key accomplishments

Current

Associate Brand Strategy Director

Current

R K SWAMY Ltd.

Jul 2025 - Present (1 year 2 months)

Simplified product communication across retail touchpoints and built integrated communication frameworks for B2B and consumer engagement. Drove campaign strategy, new business pitches, and AI-enabled creative workflows.

Brand Strategy Integrated Marketing AI Enabled Marketing Campaign Strategy Cross functional Leadership Generative AI Prompt Engineering Workflow Automation

Sr. Account Manager

Hakuhodo India

Apr 2024 - Jun 2025 (1 year 2 months)

Owned development of launch communication assets for Maruti Suzuki's first electric SUV and repositioned Brezza as a Power & Play icon. Boosted Swift 2024 launch visibility and managed milestone campaigns.

Campaign Management Integrated Marketing Brand Strategy Cross Functional Collaboration Digital Media Print Outdoor Social Media

Account Manager

Hakuhodo India

Jan 2022 - Mar 2024 (2 years 2 months)

Optimized audience targeting and campaign delivery for Maruti Suzuki corporate campaigns, increasing click-through rates by 38%. Conceptualized the #DrivenBySafety campaign and standardized performance reporting.

DV360 Audience Targeting Campaign Delivery Digital Media Analytics Content Planning Brand Narrative

Shift Manager

Delhi International Airport Ltd.

Mar 2021 - Jan 2022 (10 months)

Managed high-volume customer communication across digital channels in a 24x7 operational environment. Coordinated with internal departments and government authorities to resolve passenger concerns.

Client Communication Issue Resolution Cross functional Coordination Knowledge Management Workflow Optimization

Senior Account Manager

Neil Patel Digital India

Aug 2020 - Mar 2021 (7 months)

Partnered with client leadership to develop digital growth strategies and led cross-functional delivery of SEO and performance marketing initiatives. Provided strategic consulting on digital marketing performance.

Digital Strategy SEO Performance Marketing Cross functional Leadership Client Consulting Analytics

Account Manager

WAT Consult

Jun 2018 - Aug 2020 (2 years 2 months)

Won new business by developing communication strategies and presenting integrated campaign recommendations. Managed high-stakes client engagements including SAP Labs India, leading cross-functional teams.

New Business Development Communication Strategy Customer Relationship Management Cross functional Leadership Campaign Delivery

Marketing Manager

Carlton London India

Apr 2017 - Jun 2018 (1 year 2 months)

Led marketing launches for new footwear collections and owned the annual marketing calendar. Strengthened digital commerce presence through partnerships with Amazon and managed marketing budgets.

Integrated Marketing Ecommerce Digital Marketing Budget Management Campaign Planning Amazon Influencer Marketing

Social Media Executive

ThinkWhyNot Group

Mar 2015 - Apr 2017 (2 years 1 month)

Executed digital marketing campaigns across social media and paid channels. Supported content planning, influencer collaborations, and campaign execution to improve audience reach.

Social Media Marketing Digital Campaigns Content Planning Influencer Collaboration Paid Media