SOUMEN SANYAL
@soumensanyal
MedTech executive with 25+ years scaling medical device OEM P&L across India and APAC. B2B Commercial Strategy & Market Expansion Leader .
What I'm looking for
I’m a Healthcare Commercial Leader and Medical Devices expert with 25+ years of progressive success directing cross-border operations and scaling global medical device brands across India, SAARC, and APAC. I specialize in total P&L ownership, high-velocity commercial scaling, and navigating complex regulatory landscapes to launch disruptive medical technologies.
In my current role as Vice President Sales covering India/SAARC/South Asia at Optinova AB, I drive a €10M+ business and growth from €3M to €10M (CAGR 16.24% over 8 years). I’ve penetrated 5 major global catheter and cardiovascular OEMs in India/APAC, positioning my fluoropolymer design partnership as embedded within their R&D and procurement pipelines.
I also focus deeply on execution across borders and ecosystems—optimizing cross-border supply chain and logistics across Finland, USA, and Thailand to reduce lead times by 5% while improving customer delivery reliability. I secure long-cycle Tier-1 alliances with cardiovascular, interventional cardiology, and catheter manufacturers, translating proprietary fluoropolymer technology into R&D adoption and long-term supply agreements.
Previously, as Country Manager for India/APAC at BHR Biosynex India Pvt. Ltd., I led POC IVD, robotics/CT-guided tumor ablation, interventional radiology, retinal imaging, and OTC healthcare, scaling from USD 525K to USD 4.41M (8x) with a team of 40. I spearheaded CDSCO/DGCI regulatory strategy to accelerate time-to-market across India and SAARC, launched POCT diagnostics across 6 therapeutic fields, and served on advisory boards for Remidio and Perfint—bringing governance, venture-readiness, and market-entry insight into my leadership.
Experience
Work history, roles, and key accomplishments
Vice President Sales
Optinova AB
Jul 2018 - Present (8 years 1 month)
Owned sales and P&L for Optinova’s medical device OEM fluoropolymer tubing business across India and South Asia, scaling revenue from €3M to €10M (CAGR 16.24%) and positioning Optinova as a dominant regional supplier. Penetrated five major global catheter/cardiovascular OEMs and optimized cross-border supply chain to reduce lead times by 5%.
Country Manager
BHR Biosynex India Pvt. Ltd.
Apr 2012 - Jun 2018 (6 years 2 months)
Led POC IVD, robotics/CT-guided tumor ablation, interventional radiology, retinal imaging, and OTC healthcare across India, SAARC, and APAC. Drove 8x revenue growth from USD 525K to USD 4.41M and spearheaded CDSCO/DGCI regulatory strategy to accelerate time-to-market for IVD and robotic technologies.
National Sales Manager
Basic Healthcare Products Pvt. Ltd.
Oct 2009 - Mar 2012 (2 years 5 months)
Managed orthopedic implants (trauma/spine/foot surgery) and synthetic bone graft sales across India and neighboring SAARC markets. Built a national KOL network of 50 surgeon relationships and scaled turnover from USD 420K to USD 1.36M while operating with a 26-member cross-border sales organization.
Head of Marketing
Polar Pharma India Ltd.
Apr 2007 - Oct 2009 (2 years 6 months)
Owned P&L for prophylactics, POCT diagnostics, medical disposables, and contract manufacturing, driving revenue growth from USD 3.78M to USD 6.61M. Delivered a 75% revenue increase and improved sales productivity by 25% through distribution restructuring, formal channel agreements, and SAP-based inventory management.
RSM (India) — Medical Division
East Pall Lifesciences
Jan 2005 - Apr 2007 (2 years 3 months)
Managed sales for Pall Criticalcare products (CVTS, anesthesia, infusion, onco-hematology, nephrology), blood bank, and water filtration across Eastern India and SAARC. Nearly tripled regional turnover from USD 420K to USD 1.15M by expanding distribution networks into previously unserved geographies.
SBDM — East G. Surgiwear
East G. Surgiwear Limited
May 2000 - Jan 2005 (4 years 8 months)
Led sales for surgical implants (Ortho/Dental/Neuro/Eye), wound-care, compression therapy, and OTC-FMCG across Eastern India and SAARC. Scaled turnover from USD 315K to USD 1.47M (4x growth) through institutional key account development and systematic channel expansion.
Area Sales Manager
Becton Dickinson India Ltd.
Sep 1997 - May 2000 (2 years 8 months)
Area Sales Manager at Becton Dickinson India Ltd.
Field Executive
Lyka Labs Ltd.
Feb 1991 - Sep 1997 (6 years 7 months)
Field Executive at Lyka Labs Ltd. (Diagnostics & Mediquip Div.).
Area Executive
Drakt International
Apr 1987 - Feb 1991 (3 years 10 months)
Area Executive at Drakt International.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Social Welfare and Business Management
Post Graduate Diploma in Business Management, Marketing
Completed a Post Graduate Diploma in Business Management (Marketing) at IISWBM in 1992.
Burdwan University
Bachelor of Science (Honours), Zoology
Earned a B.Sc. (Honours) in Zoology from Burdwan University in 1987.
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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