somya bajaj

Led product marketing, campaign planning, and creative strategy for a global luxury lifestyle D2C brand, owning end-to-end commercial performance across Shopify, CRM, paid media, organic social, and Amazon. Drove D2C revenue growth through data-led experimentation and full-funnel marketing execution.

Drove global consumer insight and market research initiatives for Merlin Entertainments, influencing key business strategies through data analysis. Managed multi-national research projects and collaborated with expert research agencies to support new product development, site testing, brand repositioning, and pricing studies.

Covered key responsibilities of the Senior Education Marketing Manager during a sabbatical, leading the development and execution of the annual UK schools marketing plan across Merlin's Midway attractions. Responsible for brand strategy, CRM, digital and social media, website management, budget oversight, performance analysis, and revenue generation.

Autonomously led digital marketing and e-commerce briefs for international clients including Diageo and Reckitt Benckiser, overseeing creative requirements and ensuring quality control. Managed creative asset production for global brands across social media, e-commerce, and Amazon A+ content.

Conceptualized objective-led digital marketing initiatives for high-profile brands such as Amazon, TikTok, Old Spice, and Fashion by Big Bazaar. Executed 360° digital marketing campaigns across social, paid media, influencer, CRM, and events, including award-winning campaigns like National Jeans Day.

Grade: Distinction

Completed an MSc in Marketing Strategy and Innovation with Distinction.

Grade: 8.88/10

Completed a Bachelor's degree in Accounting and Finance with a grade of 8.88/10.