Open to opportunities

So it Goes

@soitgoes

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Growth Strategist and entrepreneur building SEO- and social-led digital ventures that scale customers internationally.

India

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What I'm looking for

I’m looking for a role where I can own growth for digital products—combining SEO, social strategy, and data-driven execution. I want to build repeatable acquisition and retention systems, collaborate cross-functionally, and help scale innovation globally.

I’m a growth-oriented entrepreneur and graduate with hands-on experience launching and scaling digital ventures across cross-border markets. I lead go-to-market through digital marketing strategy, customer acquisition, and brand expansion, with a constant focus on measurable retention.

As Co-Founder & Growth Strategist for an early-stage apparel venture, I oversee digital marketing strategy, customer acquisition, and brand expansion. I’ve built an Instagram presence to 3,500+ followers and strengthened performance through structured content and engagement optimization.

Previously, as Founder & Business Lead for a Custom Creative Products venture, I launched and scaled operations across Etsy, Instagram, and Facebook. I built and managed a niche online community (700+ followers), achieved a 75% repeat customer rate, and owned end-to-end execution—from product research and pricing to international client communication and order fulfilment.

I also deepen my craft through content and research work—managing 7+ clients’ social media, designing SEO-driven content strategies, and producing sustainability-focused analytical blog content. I’m motivated to contribute to innovation-led business ecosystems that support global economic transformation.

Experience

Work history, roles, and key accomplishments

Current

Independent Digital Creator

Current

Independent Digital Creator

Jan 2026 - Present (5 months)

Published original digital creative content via Amazon KDP and developed AI and business-themed digital publications. Explored emerging monetization models through content development focused on sustainable growth.

Amazon KDP Publishing Digital Publishing Monetization Business Themed Content Audience Building SEO

Current

Co-Founder & Growth Strategist

Current

Apparel & Custom Outfit Venture

Oct 2025 - Present (8 months)

Co-led an early-stage apparel venture by overseeing digital marketing strategy, customer acquisition, and brand expansion. Built Instagram presence to 3,500+ followers and increased customer retention by 75% through sales funnel operations and CRM workflows.

Digital Marketing Strategy Customer Acquisition Sales Funnels Workflows Content Strategy Customer Retention

Content Writer

LB Elite Travels

Jul 2025 - Nov 2025 (4 months)

Developed SEO-optimized travel content and structured itineraries to improve digital reach. Created performance-driven blog and caption strategies aligned with brand positioning.

seo writing Travel Content Itinerary Development Caption Strategy Keyword Research Positioning Content Optimization

Social Media Manager

Zwantum

Aug 2025 - Oct 2025 (2 months)

Managed 7+ clients’ social media on Instagram, LinkedIn, and Facebook, creating niche-based content calendars. Planned and executed SEO-driven content strategies to improve brand visibility and engagement, collaborating with design and web teams to optimize performance metrics.

Social Media Management Content Planning SEO Content Strategy Instagram LinkedIn Facebook Performance Optimization Content Writing

Literary Society Coordinator

Amity University Jharkhand

Oct 2023 - May 2025 (1 year 7 months)

Organized 20+ student initiatives and events, increasing participation by 30–40% through outreach and promotional strategy. Managed sponsorship outreach, coordination, and cross-team execution, including handling the department newsletter and documents.

Event Coordination Outreach Student Initiative Management Newsletter Management Scheduling Community Engagement

Founder & Business Lead

Custom Creative Products Venture

Feb 2021 - Aug 2023 (2 years 6 months)

Launched and scaled a custom creative products venture for domestic and international markets via Etsy, Instagram, and Facebook. Built and managed a 700+ follower niche community and achieved a 75% repeat customer rate through end-to-end operations including product development, pricing, and order fulfillment.

Etsy Social Media Marketing Community Building Product Development order fulfillment Customer Retention

Research Intern

Flocard

Jul 2024 - Present (1 year 11 months)

Conducted research on India’s Voluntary Carbon Market and sustainability-linked business trends. Produced analytical, SEO-aligned blog content integrating market insights to support content strategy.

Market Research Research Writing Analytical Blogging SEO Strategy Content Optimization

Education

Degrees, certifications, and relevant coursework

Amity University Jharkhand

Bachelor of Computer Applications, Computer Applications

2022 - 2025

Grade: 8.2 CGPA

Activities and societies: Recipient of the Shri Baljit Shastri Award; coordinated Emerging Innovators Forum, Visual Expo, and multiple technical and cultural events; managed the department newsletter and documents.

Pursued a Bachelor of Computer Applications at Amity University Jharkhand from Oct 2022 to Jun 2025, achieving a CGPA of 8.2.