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Premraj Nikam

@premrajnikam

Digital marketing professional focused on organic growth, B2B content strategy, and campaign performance analysis.

India
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What I'm looking for

I’m looking to contribute to B2B marketing and demand generation environments—using organic growth, content strategy, and analytics to improve reach metrics and build structured content pipelines from scratch.

I’m a digital marketing professional with hands-on experience in organic growth, content strategy, and campaign performance analysis. I’ve strengthened reach by executing data-backed posting and content decisions using Meta Insights, and I build structured content pipelines “from scratch” that support consistent output.

In freelance and independent work, I improved organic Instagram reach by ~20% within 90 days, maintained 100% brand consistency using Canva visual identity templates, and managed end-to-end content workflow solo—from briefing to publishing. I’m also developing thought leadership through a bi-weekly podcast on digital marketing trends and brand strategy, and I bring demand-generation thinking through targeted content planning and audience response iteration.

Experience

Work history, roles, and key accomplishments

IN
Current

Podcast Host (Marketing)

Independent

Jan 2024 - Present (2 years 5 months)

Produced and hosted 10+ bi-weekly episodes on digital marketing trends and brand strategy, building a structured thought-leadership content pipeline. Increased listenership by analyzing listener response patterns and iterating episode formats to improve retention and engagement.

OP

Promotional Video Creator

Optical Brand (Project)

Jan 2024 - Present (2 years 5 months)

Developed 3 promotional video assets using visual storytelling and competitor benchmarking to strengthen product desirability in the optical/luxury segment. Produced a competitive intelligence report and mapped brand tone, visual identity, and messaging hierarchy to support a targeted content strategy for product positioning.

LB

Social Media Executive

Local Business

Jan 2024 - Present (2 years 5 months)

Executed a data-backed Instagram content strategy that grew organic reach by ~20% within 90 days through audience segmentation and format iteration using Meta Insights. Built a monthly content calendar and a Canva visual identity template kit to improve creative consistency across 15+ assets and eliminate revision cycles.

Education

Degrees, certifications, and relevant coursework

SU

SAGE University

BBA, Digital Media Management

2024 -

Grade: University Excellence Award (Top Academic Performance)

Pursuing BBA in Digital Media Management at SAGE University (2024–present), with University Excellence Award for top academic performance.

DS

Dharam Public School

12th Grade, Commerce

Grade: 89%

Completed 12th Grade in Commerce at Dharam Public School, Haryana in 2024.

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