Himanshu Meena

Led 0-to-1 GTM strategy, increased outreach-to-onboarding conversion from 6% to 14%, and reduced creator onboarding time from 5 days to under 48 hours. Built a pipeline of 350+ prospects and onboarded 35 initial creators.

Identified a 61% order failure rate and built a root-cause taxonomy. Audited transaction journeys across 45+ seller organizations and collaborated with partner leadership to resolve blockers.

Improved organic sessions by ~30% and expanded keyword footprint by ~40% by leading end-to-end SEO strategy, technical audits, and backlink growth.

Scaled a digital property from 0 to 1M+ visitors (80%+ organic traffic) by developing targeted keyword clusters, on-page SEO systems, and backlink-driven authority across 200+ keywords.

Grew active customer base to 1,500 households and processed 3,000+ orders. Increased revenue by 25% and improved marketing ROI by 15% through targeted campaigns and funnel optimization.

Pursued a Post Graduate Programme in Marketing & Strategy with a minor in Operations & IT.

Completed Google Analytics certification, strengthening ability to track user behavior and convert analytics insights into growth decisions.

Completed Brand Management certification, covering brand positioning, customer experience, and brand-led behavior.

Completed Digital Marketing & E-commerce certification, building practical understanding of digital campaigns and customer acquisition.

Completed a Bachelor of Arts in Economics.