Ridhima Bajaj

Developed and managed social media strategy for an art therapy brand, strengthening audience engagement for offline events. Led B2B outreach through social media, helping secure new organisational event partnerships and collaboration opportunities.

Built a successful content funnel across two social platforms, moving audiences from broad discovery to IELTS education and conversion. Scaled 'English with Leap' from 50K to 300K followers in 6 months, generating 12M average monthly views and 800–1,000 monthly conversions.

Managed end-to-end social media for Furrl, contributing to Instagram growth from 32K to 60K followers in 2 months as part of the wider marketing team. Led influencer marketing initiatives across creator identification, collaborations, campaign execution, and UGC development.

Developed and executed the social media strategy to reposition Bansals as a premium ethnic wear brand. Led content shoots, creative production, editing, and publishing across social channels.

Launched and scaled Instagram and LinkedIn from scratch, driving 10x growth in reach. Hosted events with 50+ community and brand to strengthen local visibility and engagement.

Generated 100+ qualified HR leads daily through market research and targeted prospecting. Managed outbound outreach across calls and email, booking 12–15 qualified meetings and converting 2 prospects in 1 month.

Contributed to the M5 Churn Reduction project through 100+ customer calls and 50+ home visits to identify churn drivers and consumer pain points. Synthesised customer insights into actionable recommendations for improving retention and customer experience.

Grade: 6.5 GPA

Pursued a Bachelor of Business Administration with a focus on Marketing and International Business, graduating in April 2025.