ANIKETH D RAJ

I’m a strategic growth marketer specializing in the intersection of creators, culture, and digital growth. I translate Gen Z audience psychology into platform-native content that drives commercial outcomes.

At Under 25 × Myntra, I co-led a Gen Z influencer collaboration delivering 2M+ combined content impressions and strengthening brand affinity for Myntra’s youth segment. I also curated and quality-controlled 10+ creator deliverables per week to maintain 100% brand tone consistency while hitting campaign KPIs on schedule.

I’ve driven performance through hands-on experimentation and analytics. At The Urbanite, I managed Google Ads with systematic A/B testing across ad copy and targeting, improving CTR by ~18%, while building weekly Google Analytics dashboards for 5+ key audience metrics.

I also bring content strategy depth from my earlier role as Social Media Manager & Event Coordinator at Speaking Souls, where I grew combined Instagram/LinkedIn following by ~40% and doubled average post engagement within 3 months. I balance creativity with operational rigor, supported by BA work in Journalism, International Relations & Peace Studies.