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Soham Dutta

@sohamdutta1

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I build global integrated marketing programs that grow demand, strengthen brands, and influence pipeline.

India

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What I'm looking for

I'm looking to lead integrated global marketing, customer engagement, demand generation, and partner programs that strengthen brand, generate pipeline, and deliver measurable business growth.

At Wipro, I lead integrated marketing and customer engagement for the Data, Analytics & AI business across the Americas, Europe, and APAC. I built the Wipro CDAO Circle for 150+ executives, influenced $20M+ in pipeline, and led campaigns generating 450+ qualified engagements.

Across Wipro, Sprinkle Data Technologies, E Digital Marketing, and Winjit Technologies, I’ve developed content, demand generation, ABM, GTM, and digital marketing programs. I bring 10+ years of experience building partner ecosystems, improving marketing ROI, and leading campaigns that turn customer insight into business growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager - Data, Analytics & AI

Current

Wipro Limited

Nov 2024 - Present (1 year 11 months)

Lead integrated marketing strategy and customer engagement initiatives for Wipro's Data, Analytics & AI business across the Americas, Europe and APAC. Drive executive communications, community building, regional campaigns and partner programs to strengthen brand, generate demand and deliver business growth.

Marketing Manager

Sprinkle Data Technologies

Sep 2019 - Oct 2024 (5 years 1 month)

Developed and executed integrated marketing and content strategy driving 10X growth in organic traffic and significant increase in inbound leads. Automated demand generation using AI-powered tools and marketing automation platforms, resulting in a multi-fold increase in MQLs and improved conversion rates.

Integrated Marketing Content Strategy Organic Growth Demand Generation Marketing Automation AI Tools MQL Conversion Rate Optimization Digital Campaigns AdTech Landing Pages Email Nurture Social Media Customer Insights Case Studies Advocacy Programs Campaign Analysis ROI Optimization

Marketing Manager

E Digital Marketing

Mar 2017 - Sep 2019 (2 years 6 months)

Led digital marketing and content strategy for an AI-powered HR tech company, achieving 100%+ growth in organic leads. Executed account-based marketing programs targeting enterprise buying committees and senior decision-makers.

Digital Marketing Content Strategy Lead Generation Account Based Marketing Enterprise Sales GTM Strategy Market Intelligence Competitive Analysis Demand Generation Event Management

Digital Marketing Executive

Winjit Technologies

May 2016 - Mar 2017 (10 months)

Co-led marketing initiatives for launching IoT solutions across India, APAC and the US market. Managed internal communications, media relations and event management.