Open to opportunities

Sofia Ruiz

@sofiaruiz

Message

Event and sales professional who coordinates high-volume private events and turns KPI insights into revenue growth.

United States

Message

What I'm looking for

I’m looking for a role where I can lead full-cycle event coordination and sales, translate KPI reporting into actionable strategies, and build client-first experiences that drive measurable revenue growth through strong cross-functional teamwork.

I’m a results-driven event management and sales professional with 4+ years of experience overseeing 50+ private events per month across high-volume hospitality environments. I manage full-cycle event coordination—timelines, contracts, staffing, and client requirements—while leading outbound sales outreach to convert leads into confirmed bookings. I track sales pipelines, revenue projections, and KPIs (booking volume, revenue per event, and client retention) to support data-driven decisions.

I’m client-first and collaborative, building long-term relationships and partnering with operations and service teams to align execution with sales goals. From my UMass Boston B.S. background to my internship where I conducted market and financial analysis to identify top expansion sites, I bring an analytical, strategic approach—reinforced by leadership development through the UMB Management LEAD Program and the Women in the Workplace Program.

Experience

Work history, roles, and key accomplishments

Current

Sales Manager

Current

Kings Dining and Entertainment

Jan 2026 - Present (6 months)

Oversee full-cycle private event coordination, including timelines, contracts, staffing, and client requirements to ensure seamless execution. Lead outreach to corporate and private clients, track sales pipeline and KPIs, and partner cross-functionally with operations to align event delivery with sales goals.

Event Operations Event Coordination Contract Management Sales Pipeline KPI Reporting Client Relationship Management Cross Functional Collaboration Tripleseat PowerPoint Excel

Sales Professional

Seasons52

Jan 2022 - Jan 2026 (4 years)

Coordinated and executed 50+ private events per month, managing timelines, budgets, contracts, and client requirements to deliver high client satisfaction. Tracked event performance metrics, supported event marketing and promotions, and contributed to a 3.5% annual revenue increase.

Event Operations Budget Management Contract Management KPI Tracking Client Relationship Management Cross Functional Collaboration Event Marketing Sales Support Tripleseat PowerPoint Excel

Project Advisor

University of Massachusetts Boston

May 2025 - Aug 2025 (3 months)

Conducted market and financial analysis to evaluate property locations for a client business expansion and delivered a final report identifying the top three viable sites to support planning. Produced written deliverables to inform expansion decisions.

Market Analysis Financial Analysis Report Writing Written Communication critical analysis

Education

Degrees, certifications, and relevant coursework

University of Massachusetts Boston

Bachelor of Science, Business Management, Entrepreneurship

Earned a B.S. in Business Management, Entrepreneurship, with a minor in Communication. Completed relevant coursework including Social Media and E-Services, Marketing, Written Communication & Critical Analysis, and Financial Analysis.