At Bullrack, I lead regional expansion and strategic partnerships across Morocco, Tunisia, Algeria, Côte d’Ivoire, Senegal, and Miami, managing luxury hospitality, real estate, and institutional fitness sales from proposal through delivery. I also build manufacturer partnerships and coordinate multi-vendor equipment programs for large-scale projects.
Previously, I led global private aviation sales at Jet Luxe, negotiated complex charter contracts for HNWI and C-suite clients, and consistently exceeded revenue targets. At Christian Dior Couture, I broke boutique sales records, led EMEA teams, and developed client-first sales talent; I also bring entrepreneurial experience as founder of Moroccan Chic Shop and co-owner of Kandy Cake Bakery.
