Sofia Arrastia
@sofiaarrastia
Operations-focused systems builder and automation specialist building CRM, intake, and AI tools for remote teams.
What I'm looking for
I’m an operations-focused Systems Builder & Automation Specialist with 3+ years of experience managing remote administrative and automation work across two concurrent client organizations in the United States. I specialize in building the infrastructure—CRM setup, workflow automation, intake systems, onboarding, and AI tools—that keeps distributed teams running without constant oversight.
In my current role as Company Administrator / Executive VA at iXL Real Estate LLC, I built end-to-end agent onboarding automation using Jotform and Make, administered Go High Level (GHL) CRM (including A2P/SMS compliance via Twilio), and designed reusable event automation systems in GHL. I also developed an AI chatbot (Resona) using the OpenAI API, Make, and Chatbase, plus a second internal tool (HarmonIQ) for clinical note summarization.
Previously, I served as Operations Manager & Systems Builder for STACS, where I audited and rebuilt Jotform intake workflows and created a billing tracker from TherapyNotes CSV exports. Before that, I managed daily store operations for 8+ years in the Philippines and supported global customers at Thomson Reuters, bringing a strong operational discipline into everything I automate.
Experience
Work history, roles, and key accomplishments
Operations Manager & Systems Builder
STACS – Shirley Therapeutic and Consulting Services
Jan 2024 - Present (2 years 4 months)
Audited and rebuilt a Jotform client intake workflow by fixing conditional logic, sequencing, and reminder automation, and built a billing tracker Excel workbook from TherapyNotes CSV exports with auto-calculations and monthly summaries. Developed a Facebook content strategy from scratch, producing a 30-post calendar (May–June) and competitive analysis, while developing client-facing AI chatbot (R
Company Administrator & Executive VA
iXL Real Estate LLC
Jun 2023 - Present (2 years 11 months)
Built end-to-end agent onboarding automation using Jotform and Make for a multi-state real estate brokerage with 200+ agents, reducing manual follow-up across three state offices. Administered Go High Level (GHL) CRM pipelines and managed A2P 10DLC campaign compliance via Twilio, plus developed reusable GHL event automation, community onboarding, and AI chatbot support using OpenAI API and Chatbas
Education
Degrees, certifications, and relevant coursework
De La Salle–College of Saint Benilde
Bachelor of Science in Hospitality and Restaurant Management, Culinary Arts / Chef Training
2003 - 2007
Earned a BS-HRIM focused on culinary arts and chef training at De La Salle–College of Saint Benilde from 2003 to 2007.
Tech stack
Software and tools used professionally
Chatbase
Circle.so
Gmail
Adobe Photoshop
Affinity Designer
Microsoft Teams
Voiceflow
PayPal
Remote Team
Google Workspace
Microsoft Office 365
Trello
Asana
ClickUp
monday.com
Twilio
Typeform
Zapier
Wix
Squarespace
Canva
Vimeo
Integromat
Jotform
Thinkific
OpenAI API
Anthropic Claude API
Go High Level
Make
Lovable
Tally
Fillout
Remote
ChatGPT
Wise
Availability
Location
Authorized to work in
Portfolio
sofiaarrastia.comSocial media
Skills
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