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Sofia ArrastiaSA
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Sofia Arrastia

@sofiaarrastia

Operations-focused systems builder and automation specialist building CRM, intake, and AI tools for remote teams.

Philippines
Message

What I'm looking for

I’m looking for a remote, US-timezone role where I can own end-to-end operations and automation—building CRM workflows, intake systems, and AI support—so distributed teams run smoothly with minimal oversight.

I’m an operations-focused Systems Builder & Automation Specialist with 3+ years of experience managing remote administrative and automation work across two concurrent client organizations in the United States. I specialize in building the infrastructure—CRM setup, workflow automation, intake systems, onboarding, and AI tools—that keeps distributed teams running without constant oversight.

In my current role as Company Administrator / Executive VA at iXL Real Estate LLC, I built end-to-end agent onboarding automation using Jotform and Make, administered Go High Level (GHL) CRM (including A2P/SMS compliance via Twilio), and designed reusable event automation systems in GHL. I also developed an AI chatbot (Resona) using the OpenAI API, Make, and Chatbase, plus a second internal tool (HarmonIQ) for clinical note summarization.

Previously, I served as Operations Manager & Systems Builder for STACS, where I audited and rebuilt Jotform intake workflows and created a billing tracker from TherapyNotes CSV exports. Before that, I managed daily store operations for 8+ years in the Philippines and supported global customers at Thomson Reuters, bringing a strong operational discipline into everything I automate.

Experience

Work history, roles, and key accomplishments

SS
Current

Operations Manager & Systems Builder

STACS – Shirley Therapeutic and Consulting Services

Jan 2024 - Present (2 years 4 months)

Audited and rebuilt a Jotform client intake workflow by fixing conditional logic, sequencing, and reminder automation, and built a billing tracker Excel workbook from TherapyNotes CSV exports with auto-calculations and monthly summaries. Developed a Facebook content strategy from scratch, producing a 30-post calendar (May–June) and competitive analysis, while developing client-facing AI chatbot (R

IL
Current

Company Administrator & Executive VA

iXL Real Estate LLC

Jun 2023 - Present (2 years 11 months)

Built end-to-end agent onboarding automation using Jotform and Make for a multi-state real estate brokerage with 200+ agents, reducing manual follow-up across three state offices. Administered Go High Level (GHL) CRM pipelines and managed A2P 10DLC campaign compliance via Twilio, plus developed reusable GHL event automation, community onboarding, and AI chatbot support using OpenAI API and Chatbas

Education

Degrees, certifications, and relevant coursework

De La Salle–College of Saint Benilde logoDB

De La Salle–College of Saint Benilde

Bachelor of Science in Hospitality and Restaurant Management, Culinary Arts / Chef Training

2003 - 2007

Earned a BS-HRIM focused on culinary arts and chef training at De La Salle–College of Saint Benilde from 2003 to 2007.

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