Smriti Bhandari
@smritibhandari
Founder of Purple Fit who built its e-commerce website and expanded sales through Amazon.
IndiaWhat I'm looking for
I launched Purple Fit, an activewear brand for women aged 18–45, and built its e-commerce website from scratch using Shopify/Wixs.
At Purple Fit, I integrated product listings with Amazon and coordinated production, from fabric sourcing and vendor negotiations to quality assurance. I also managed operations, inventory, fulfillment, and customer service.
I developed Purple Fit’s branding and marketing, created content, and worked with an external agency on Meta ad campaigns. I also collaborated with local gyms and influencers and monitored sales data to refine product and marketing decisions.
Earlier, I worked across supply operations, marketing, and sales at Moglix, Pashma, Snapdeal, Magicbricks, Netcom ventures (kingschect.com), and Sharp Business System. My work included vendor onboarding, brand websites and social media strategy, corporate sales, and e-commerce reporting.
Experience
Work history, roles, and key accomplishments
Founder
Purple Fit
Jan 2022 - Present (4 years 9 months)
Launched and managed an activewear brand, overseeing website design, production, operations, and digital marketing.
Deputy Manager - Supply Opps
Moglix
Jan 2019 - Dec 2021 (2 years 11 months)
Managed supplier relationships, vendor onboarding, and standardization across product categories. Implemented technology adoption for streamlined operations.
Marketing & Operations Manager
Pashma
Jan 2017 - Dec 2018 (1 year 11 months)
Conceptualized and executed brand website and social media strategy. Managed affiliate marketing and brand associations with international brands.
Assistant Manager (Fashion)
Snapdeal
Jan 2015 - Dec 2017 (2 years 11 months)
Managed vendor onboarding, pricing strategy, and legal establishments. Developed brand associations for direct sales.
Assistant Manager
Magicbricks
Jan 2013 - Dec 2015 (2 years 11 months)
Managed corporate sales for digital advertising and premium branding solutions. Generated revenue through exhibition space sales and sponsorships.
Corporate Associate
Netcom Ventures
Jan 2012 - Dec 2013 (1 year 11 months)
Built retail channels, online partners, and international accounts. Liaised for negotiations and measured sales performance.
Executive Management Trainee
Sharp Business System
Jan 2011 - Dec 2012 (1 year 11 months)
Supported corporate functions including cost benefit analysis and marketing support. Prepared weekly e-commerce reports.
Education
Degrees, certifications, and relevant coursework
Amity University
MBA, International Business and Marketing
2009 - 2011
Pursued an MBA in International Business and Marketing at Amity University, Noida, from 2009 to 2011.
Amrapali Institute of Technology
B.B.A., Marketing
2005 - 2007
Completed a B.B.A. in Marketing at Amrapali Institute of Technology, Haldwani, from 2005 to 2007.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Website
purple-fit.comSalary expectations
Social media
Job categories
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