Anup Mishra

Drives business growth across eCommerce, D2C, Marketplace, Institutional Sales, Modern Trade, and B2B channels while managing end-to-end P&L, customer acquisition, inventory planning, and business operations.

Led business generation for men's, women's, and kids' innerwear and outerwear across B2C, B2B, and D2C channels. Scaled Myntra innerwear revenue from ₹2 Cr to ₹7 Cr and launched multiple eCommerce brands, including women's outerwear brand PYNK in 2025.

Drove business generation for men's, women's, and kids' innerwear and outerwear across B2C and B2B eCommerce channels. Grew innerwear contribution from 0 Cr to 30 Cr in modern retail business and launched multiple brands including Force NXT and Dollar Ultra.

Responsible for driving revenue and sales for all products through various eCommerce platforms. Handled key accounts of eCommerce partners like Amazon, eBay, and Flipkart, and managed product listings and inventory.

Responsible for setting and maintaining MOP and selling prices for all products. Coordinated with vendors, store managers, and sales executives, and managed product listings and inventory on the company's own ecommerce website for home appliances.

Completed Bachelor of Commerce from Calcutta University from 2009 to 2012.

Certified as Cisco Certified Network Administrator (CCNA).

Completed a Data Analyst certification from Tutedude.