Open to opportunities

Siya Bhatia

@siyabhatia

Marketing leader driving fintech growth through demand generation, AI-powered data products, and multi-channel campaign optimization.

India

Message

What I'm looking for

I’m looking for a role where I can own go-to-market and demand generation, collaborate with product and design, and continuously improve performance using experimentation across email/WhatsApp and digital channels—especially in fintech or data-led products.

I’m an Assistant Manager - Marketing at Yubi, where I lead MENA market expansion and YuVerse (AI stack) from scratch—owning demand generation, digital presence, and growth through multi-channel campaigns. Through GTM strategy with the Chief Data Officer, I helped drive a 37% increase in inbound interest and improved brand recall by 20% via experimentation-led email & WhatsApp optimization. I also launched the Yuverse website from scratch, delivering a 25% uplift in inbound signups, and generated 35+ qualified leads and ₹2 Cr revenue in 2 months.

Earlier, as Manager - People Like Us Create (PLUC), I helped grow a funded mobile storytelling startup by leading content management, new vertical launches, and digital campaigns, including partnership negotiations that achieved a 50% conversion rate and award-winning initiatives during 2020. I bring an operator’s mindset from entrepreneurship too—co-founding Crispee Snacks and launching 4 flavors into 10+ retail chains and Swiggy Minis, selling 10,000+ units with ~70% gross margin.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager - Marketing

Current

Yubi

Dec 2023 - Present (2 years 7 months)

Led MENA market expansion and YuVerse GTM from scratch, increasing inbound interest by 37%. Drove email/WhatsApp experimentation, sales enablement asset creation, and the YuVerse website launch, delivering a 25% uplift in inbound signups and ₹2 Cr revenue in 2 months.

Co-Founder, Crispee Snacks

Crispee Snacks

Aug 2022 - Apr 2023 (8 months)

Co-founded Crispee Snacks and launched baked, protein-rich Dosa Chips across retail chains and Swiggy Minis. Launched 4 flavors in 10+ retail chains, sold 10,000+ units, and operated with ~70% gross margin.

Market Research Content Marketing Social Media Strategy Analytics Copywriting

Manager - People Like Us Create (PLUC)

People Like Us Create (PLUC)

Nov 2018 - Jun 2021 (2 years 7 months)

Among the first five members, led content management, new vertical launches, and digital campaigns, driving growth and partnerships. Achieved 50% conversion in partnership negotiations (including UN, Twitter India, and Star India) and helped launch projects that won WAN-IFRA South Asian Digital Media Awards 2020.

Content Marketing Social Media Strategy Market Research Lead Generation CRM Tools Analytics Campaign Management Copywriting Client Communication Workflow Optimization Data Visualization

Education

Degrees, certifications, and relevant coursework

The Masters’ Union, Gurgaon

PGP in Technology & Business Management, Technology & Business Management

2022 - 2023

Grade: 3.29/4

Activities and societies: Co-founded ClimeBizz (climate-tech entrepreneur community) and Urbana Bijoux (drop-shipping ethnic jewelry).

Completed a PGP in Technology & Business Management (GPA: 3.29/4) and co-founded ClimeBizz and Urbana Bijoux, contributing to community and brand development.