I've led full-funnel programmatic and performance media campaigns for B2B SaaS, eCommerce, retail, and D2C brands across DV360, Amazon DSP, The Trade Desk, Google Ads, Meta Ads, and LinkedIn Ads.
At Quess Corp, I manage display, video, and native campaigns for B2B SaaS lead generation, from account setup and media planning through RTB, PMP, and PG deal execution. I improved SaaS demo-booking rates by 15% while building Looker Studio reporting around CPL, CVR, CAC, demo rate, and ROAS.
Previously at Green Honchos and Trusource Technology, I managed multi-channel media budgets and delivered 3x ROAS for eCommerce brands, including consistent 5x ROAS for a D2C footwear brand. My testing across audiences, bids, creatives, landing pages, and CTAs reduced CPA by 20% and improved CTR by 25%.
I bring hands-on experience in campaign pacing, tracking, brand safety, viewability, reporting, and client communication. I enjoy turning performance data, CTV growth, cookie-less targeting, and AI-driven bidding changes into practical media recommendations.
