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Siva Mokkala

@sivamokkala1

Programmatic Analyst at Quess Corp driving a 15% increase in SaaS demo-booking rate.

At Quess Corp Pvt Ltd, I lead full-funnel display and programmatic media strategy across DV360, The Trade Desk, and Amazon DSP for B2B SaaS lead generation. My campaign optimization improved the SaaS demo-booking rate by 15%.

At Green Honchos Pvt Ltd, I managed paid media budgets for eCommerce brands and delivered 3x ROAS. Creative, audience, bidding, and landing-page testing improved ROAS by 20% and conversion rate by 10%.

At Trusource Technology Pvt Ltd, I led full-funnel campaigns for a D2C footwear brand across Meta, Google, Amazon, and Flipkart. Bid strategy testing, audience refinement, and creative rotation reduced CPA by 20% and improved CTR by 25%, with a consistent 5x ROAS.

Experience

Work history, roles, and key accomplishments

Current

Programmatic Analyst & Performance Media

Current

Quess Corp Pvt Ltd

Jun 2025 - Present (1 year 5 months)

Lead full-funnel display and programmatic media strategy across DV360, TTD, Amazon DSP, Meta Ads, and LinkedIn Ads for B2B SaaS lead generation. Manage campaign execution, brand safety, optimization, and client reporting.

DV360 The Trade Desk Amazon DSP Meta Ads LinkedIn Ads Programmatic Media Buying RTB PMP Brand Safety IAS Double Verify Looker GA4 GTM Campaign Optimization Client Communication

Sr. Performance Marketing Executive

Green Honchos Pvt Ltd

Dec 2024 - May 2025 (5 months)

Managed multi-channel paid media budgets for eCommerce brands across programmatic, Google Ads, and Meta Ads, optimizing for sales and ROAS. Improved ROAS by 20% and CVR by 10% through testing and optimization.

Google Ads Meta Ads Programmatic ROAS optimization A B Testing Looker Client Reporting Competitive Analysis

Performance Marketing Specialist

Trusource Technology Pvt Ltd

Apr 2023 - May 2024 (1 year 1 month)

Led full-funnel performance marketing for a D2C footwear brand across Meta, Google, Amazon, and Flipkart. Achieved 20% CPA reduction and 25% CTR improvement, delivering consistent 5x ROAS.

Meta Ads Google Ads Amazon Flipkart Performance Marketing CPA Optimization CTR Improvement Looker Dashboarding Attribution

Sr. Digital Marketing Expert

Amazintech Innovations Pvt Ltd

Aug 2020 - Nov 2022 (2 years 3 months)

Managed paid media campaigns across Google Ads and Meta Ads for B2B and D2C clients, achieving 3x+ ROAS through audience segmentation and creative testing. Built performance dashboards and generated weekly client reports.

Google Ads Meta Ads ROAS optimization Audience Segmentation Creative Testing Google Sheets Looker Client Reporting

SEO Analyst

Faststream Technologies Pvt Ltd

Sep 2019 - Mar 2020 (6 months)

Supported digital marketing efforts through SEO analysis, keyword research, and on-page and off-page optimization, building foundational expertise in digital customer journeys and search intent.

SEO Keyword Research On Page SEO Off Page Optimization Digital Marketing